As we continue to fly through the beginning months of 2021, it’s important to keep our goals at the forefront of our minds. In fact, according to U.S. News, 80% of people abandon their New Year’s Resolutions by the second week in February. Let’s strive to fall in the 20% category of people who are committed to their goals. Here are four important qualities to implement as you work on creating and executing your marketing goals.
Goals are best achieved when they’re clear and specific. We recommend using the S.M.A.R.T. goal formula to set goals that are specific, measurable, achievable, relevant, and timely. Some questions to consider are: What kind of leads do you want to target? What’s a realistic ROI you want to aim for? How much are you willing to invest in your budget?
Clarity can also help with organization that drives efficiency. Clear, specific goals make it easy to create clear, specific plans to achieve those goals.
There’s no growth unless you’re pushed. While you want to avoid setting outrageous goals that are far from realistic, it’s good to incorporate challenges in your goal setting. As a cleaning and restoration company, what kind of challenges do you have to overcome on a daily basis? How has your business evolved through overcoming challenges?
Just like running a business, marketing also needs to have its own challenging aspect in order to be successful. This can include striving to reach higher numbers in your target audience, making a commitment to post consistently on social media, or putting more money toward your marketing budget. Whatever challenges you choose to incorporate, make sure they’re relevant to your business goals.
Challenging ourselves is an important aspect of reaching goals, but sometimes it’s smart to break larger goals into smaller, more attainable goals. A helpful tip is to create daily, weekly, monthly and yearly goals to help track your progress. Making a checklist can also help you focus your time and energy. After completing a series of small, attainable goals, you’ll be reaching your big goals in no time!
Make a contract with yourself and commit to your marketing goals. Write them down and keep them somewhere you can easily refer to. We also recommend getting your team members involved and create a circle of support and accountability. Also, be sure to reward yourself throughout the process. Every single step forward is something worth celebrating. If there’s a slip up – no worries. They’re just a part of the goals process and shouldn’t be considered as failures. In fact, slip ups can prove to be a great learning and growing experience if we choose to utilize them.
At Spot on Solutions, we’re 100% committed to your company and its marketing goals. Whatever we plan together, we promise to work hard to deliver you with results you can be happy with. Contact us today so we can get you on your way to achieving your 2021 marketing goals.