Experts agree that most potential clients perform an online search when they are researching a restoration company they have never used before. Nearly all of your potential clients use the internet to perform research before they purchase products and services.
When you go without an online marketing strategy you are basically handing customers over to your competitors that do. That is why Spot On Solutions has created these 5 great tips to an awesome online marketing strategy for your cleaning and restoration company.
When marketing content keep in mind that “Quality Content is Key.” Invest in content that provides added value to your clients. Produce “interactive” content that gets your potential clients involved. Call to Actions are great ways to add interaction to your content. Ask your clients to click, call, share and respond. Content marketing is a great way to communicate with your audience and customers without selling.
Wait, I thought the point of marketing WAS to sell?! People respond better when you provide them with information they want to know – answers to their questions, solutions to their problems, tips and how-tos. Building up a relationship with your clients through quality content is an important step to take that will increase your chances of making a sell.
Content may be king but context is the queen behind him. Context gives your content a personal touch and makes potential clients feel that your restoration and cleaning company is dedicated to them. You set yourself apart from your competition when you add context to your content. This is a strategy most successful restoration and cleaning business use in their online marketing. Context marketing is essentially making sure you deliver the right content to the right client at the right time.
Confused on context? Context gives your content a more telling picture. Think of it as the little details that add more clarity and make content more appealing.
It is no surprise that social media should be included in your online marketing strategy. Social media has taken over the internet over the past decade. It is impossible to have a strong online presence without utilizing social media. Most of your potential clients will spend 2-4 hours a day browsing a social media site such as Facebook, Twitter, Instagram, etc. Being where your potential clients are should be a priority.
With that said, you don’t want to spread yourself thin by creating a profile on every single social media website out there. Do your research and find out who your targeted clients are and where they are most likely to spend their time. The next step in social media marketing is creating high quality content and staying consistent!
Fun Fact: Looking for more in-depth information about social media marketing? Ask us about our social media training webinars!
Aside from social media using a search engine to browse the web is among the top most popular activities online. Search engines such as Google have become essential when it comes to looking for information online. Everything and everyone can be found online using a search engine and that is why it is crucial to add search engine marketing to your strategy. Invest in a smart search engine marketing strategy that will help promote and increase the visibility of your cleaning and restoration business and your website.
Fun Fact: Spot On Solutions has extensive knowledge when it comes to search engine marketing and can help your cleaning and restoration company rank #1 in search engine results. Ask us how!
Email marketing is still an efficient advertising tactic because it is based on the permission given by clients to receive updates and information. This is a type of direct marketing that gives your clients the option to opt-in or out at anytime. A well planned and strategic email campaign can go a long way in motivating potential clients to utilize your services and products.
This is just a fraction of the steps you can take to create and amazing online marketing strategy for your cleaning and restoration business.
Looking for a more in depth online marketing strategy guide? Contact Spot On Solutions! Not only can we help you with the tips we discussed in the blog we can also cover the important topics of SEO and keywords, PPC, Optimized Blogs, Mobile Friendly Websites, Re-targeting Campaigns and so much more!