pay per click spend

How much should I spend on PPC?

So you want to invest in pay-per-click (PPC), but aren’t sure how much to spend to get the results you want? This is a common question we get and luckily, we have some answers to help you confidently move forward with investing in PPC! Consider The Market First things first – know the market that […]

freedom in marketing

The Freedom & Opportunity In Marketing That So Many Don’t Take

Cleaning and restoration company owners have an amazing opportunity in the marketing world. In an industry that is so niche oriented, there is an incredible freedom surrounding how your company connects with your audience and who you want to be to them.  Before this gets confusing – let me explain. Business owners have an enormous […]

positive business environmentt

Make Your Employees Happy By Promoting A Positive Work Environment

Where do you spend most of your time? In any average week, the majority of adults spend a substantial amount of time working full-time jobs and careers. That time they put on the table is valuable and is often compensated with pay. But in addition to pay, what if you could compensate with means that […]

expert panel, hiring challenges

Expert Panel: Tips On Addressing Hiring Challenges

Owners of cleaning and restoration businesses are well aware of the growing challenges with recruitment and finding good talent to join their teams. Not only are we dealing with a nationwide labor shortage, but finding people with the right qualifications and skill sets is becoming increasingly difficult.  We reached out to industry experts and asked […]

building a million dollar business, creating a legacy, selling a business

Building A Million Dollar Business: Creating A Legacy

This is the third article in a series, “Building a Million Dollar Business,” where we conduct exclusive interviews with industry leaders to learn more about how they’ve transformed their cleaning and restoration companies into successful, million dollar businesses. This article features Len Hume and Annette Marchionda, former owners of  PCS of Niagara based out of […]

time, growth, jobs

What You’re Missing Out On By Not Investing In Digital Marketing

When it comes to managing a cleaning and restoration business, there are many components to consider when aiming for growth. One of the most important actions you can take is to invest in digital marketing. For those who are new or have little experience in digital marketing, we understand if you experience initial doubts and […]

handling customer phone calls

Handling Clients From The Start: How To Handle The Phone Call The Right Way

Handling phone calls in the restoration industry should always be seen as an opportunity to promote your brand and build your reputation. That being said, handling client phone calls the right way is not always easy and can take some practice and training. But it is worth the time and effort. In the restoration industry, […]

understanding your client

7 Key Elements That Can Help You Understand Your Clients Better

One major misstep that business owners take when marketing is putting their focus on optimizing conversions instead of nurturing the client experience. There is a lot to be said about getting to know your customers, putting time and effort into building relationships with your customers, and nurturing the relationship. Particularly after COVID-19 hit, marketing trends […]

Customer care, grief, understanding

Helping Your Customers Navigate The 5 Stages Of Grief After A Disaster

Property disasters can have an emotional and physical toll on anyone who’s unfortunate enough to experience them. As a cleaning and restoration professional, you’re in a unique position to help your customers navigate through the stress, anger, and uncertainty they’re dealing with after a disaster.  At Spot On Solutions we want to help you become […]

industry changes with COVID-19

How COVID-19 Transformed the Cleaning & Restoration Industry

Maggie Stringham, a Senior Account Manager for Spot On Solutions, had an article that was recently featured in C&R Magazine. The article highlights how the cleaning and restoration industry has had to adjust to changes wrought upon by COVID-19. Visit the C&R Magazine website to read the full article.

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