Want to know how to give your customers more value?
Try thinking about “thought leadership” which focuses on providing customers with expertise and perspective related to your industries, rather than trying to promote a product or business. One of the major advantages of thought leadership is that it can “help build personal and business brands by positioning the authors as reliable, trusted experts in their fields.”
While many business leaders want to engage in the process of creating this type of content, it may seem like a complicated process and some may question their ability to do so. But just like any other goal in life, with planning, hard work and dedication, you too can become a thought leader and create valuable content for your customers!
Our very own Katie Harris is featured in this Forbes article containing tips on how to be an influencer and build trust with your customers. Read her advice, written alongside other experts, on how to become a thought leader.