Benefits Of Retargeting Ads For Your Cleaning Company

In the digital world, there are a lot of new terms such as algorithms and clouds that can be relatively confusing. There are so many new tools at your disposal to maximize the use of digital marketing which can still become overwhelming. When you are running a cleaning company, it’s important to know how to safely and properly clean surfaces and places while staying on top of running a business. That is why we at Spot on Solutions have taken the time to learn the ins and outs of digital marketing so we can help you grow your business while you can continue to focus on the work. One digital marketing strategy we like to use to get you more calls is retargeting ads. You may be asking yourself what retargeting ads are. These ads are specifically aimed at users who have visited your company’s website but haven’t yet completed a conversion or filled in a contact form. They are a highly effective way to convert your site browsers into actual customers. 

How Retargeting Ads Work

These ads work by using simple tracking codes that will entice past visitors to visit your website again. This is done through relevant ads displayed on other websites or when a potential customer types in a related search. It may seem a little crazy that we can do that, right? But we do, and here are just a few of the benefits that utilizing retargeting ads could have for your cleaning company:

1. Paying for marketing services is a wise investment for your business. When deciding where to invest, it’s worth a mention that retargeting ads offer a very high return on investment. You can especially see this return when set up and run correctly by our marketing experts at Spot On Solutions. These ads are seen by people who we already know are interested in your business, making it more likely to convert to paying customers. 
2. We create ads easily and effortlessly and, sometimes, even for free through Google’s Ad gallery. You can choose an image or a video, add some text to it, and voila, get it posted. The next step is to let the ad code get to work and share it with people who have already visited your site as they browse online. The convenience alone of creating retargeting ads is reason enough to take advantage of it!
3. Retargeting ads will provide you with the ability to specifically target a list of viewers. You can then specify whether you want your ads to be seen by anybody who has visited your website, or you can target them to people who spent a certain amount of time on your site. You can have it aimed at people who clicked on your menu and went to “get a quote” or other targeted campaigns.

If you like what you have read so far and you are ready to learn more about retargeting ads from a knowledgeable and reputable marketing team, get in touch with us today! We have developed successful strategies to get the most out of this digital marketing tool. Spot On Solutions is ready to help you get started on successfully implementing retargeting ads to drive your cleaning business and help get you seen more by potential customers.