We know that the world of digital marketing has a lot of terms, algorithms, and clouds that can all be confusing. There are so many tools out there to maximize the use of digital marketing, it can all get overwhelming. When you run a restoration company, you have to know how to safely and properly restore properties from all sorts of disasters, all on top of running a nosiness. That is why we have learned the ins and outs of digital marketing, so we can help you grow your business while you focus on the work. One digital marketing strategy we use to get you more calls is through retargeting ads. Retargeting ads are ads that are aimed at users who visited your company’s website but didn’t complete a conversion or fill in a contact form. They are basically a way to convert site browsers into paying customers. These ads work by using simple tracking codes to entice past visitors to return to your website by showing them relevant ads as they scroll through other websites or type in related searches. Seems kind of crazy that we have the ability to do that right? But we do, and here’s just a few of the benefits retargeting ads could have for your restoration company.
Retargeting For Restoration Companies
- Paying for marketing services is an investment for your business, and retargeting ads offer a very high return on investment – especially when set up and run correctly by marketing experts like Spot On Solutions offers. These ads are seen by people who we already know are interested in your business, so they are more likely to convert to paying customers.
- Create ads easily, sometimes even for free, through Google’s Ad gallery. You can choose an image or a video, add text to it, and get it posted. Then you let the code do its work and share it with people who have already visited your site as they browse other things online. The convenience of creating retargeting ads is reason enough to take advantage of it!
- Retargeting ads provide you with the ability to literally target specific lists of viewers. You can specify whether you want your ads to be seen by anybody who visited to your website, or you can specify them to those who spent a certain amount of time on your site. You can have it aimed at people who clicked on your menu and went to ‘water damage restoration,’ or a different ad campaign set up for people who clicked on ‘fire damage restoration.’ It can be tailored to your specific needs, as broad or as specific as you want, in order to bring the most traffic back to your website.
Are you ready to learn more about retargeting ads from a marketing team that has developed successful plans and strategies to get the most out of this digital marketing tool? Spot On Solutions is ready to help you successfully implement retargeting ads to drive your restoration business and help get you seen more by potential customers.
