At Spot on Solutions we know digital marketing and we know home exterior services. The need for home services is currently in high demand and we want to see our clients succeed. We do this through multiple marketing avenues one of which is Search Engine Optimization or more well known as SEO. How can you make sure your home services company is the first one potential clients see when they search for ‘home renovation near me?’ This is where SEO services come in. SEO services are strategically designed to increase the visibility of your business on an internet search. As a result of this visibility you will see increased traffic to your website. SEO services have proved to be very successful , especially for home service companies. With nearly 93% of website traffic occurring on search engines like Google or Bing, with Spot On Solutions we are committed to your success through the use of SEO’s. If you are looking to drive more traffic to your website, then here are some of the best tips and tricks we have found for keyword search.
The more content you provide that is unique to your services the better. So, for example, if someone searches for electric or plumbing renovations, it’s important to have quality consistent published content on electric or plumbing services for your website to be relevant and found in those search results. Using specific keywords related to your services multiple times in your content is vital to appearing in searches so that it finds your website relevant to the search results.
For companies and consumers alike, a lagging website can prove to be annoying… in today’s digital world the expectation for things to run at a high rate of efficiency is crucial. A faster load time is one of the highest ranking factors Google takes into account when evaluating your website – which means that taking the time to optimize your website for the fastest load times possible will bump you to the first page in keyword searches. Statistics have shown that with just a minimal 1 second delay your company can lose up to 11% of your website’s daily views. If you find that there is a lag to your website or your redirects aren’t loading, Spot on Solutions highly recommends using caching plugins, optimizing images, or even reducing redirects. At Spot on Solutions we highly recommend taking whatever steps you need to make sure your page is loading efficiently to optimize growing traffic to your website and increase your potential reach and thus new customers.
Ensuring your website is user-friendly will also bring increased traffic along with continued use and referrals from current clients. The user experience of your website will make or break your SEO efforts. If you find you are getting a lot of new traffic from keyword searches yet are finding it challenging to retain or create new clients from the traffic, it may be because of poor design or links that don’t work, you will lose that business as fast as it takes to click the back button on the search browser. Having a quality website that is not only user friendly but loads quickly can make all the difference in the world. We have found that the easier it is to navigate your menu, the better the user experience will be.
Here at Spot on Solutions, we know that when it comes to all of this it may seem overwhelming, or just not something you want to spend more of your valuable time on. But there’s no need to worry! We love helping our clients lighten their load. At Spot on Solutions, we understand that, as a home services company, you specialize in a wide array of services ranging from repairs to remodels, not SEO and website services. But, we are experts in both. Not only do we have a thorough understanding of construction and home renovation services, we also have diligently hand picked the leading experts on website design, content publishing, and SEO services the industry has to offer. When you let SOS take care of your website, Along with the success of a highly efficient, user friendly website you will also receive optimized SEO services for your home services company from the best in the industry! Contact us today and let’s get you thriving in the world of SEO’s!