Best Web Design Practices for Disaster Restoration Companies

In today’s modern world, there are few things more frustrating than a webpage that won’t load, or when directors like menu links don’t work. While these may seem like minor problems, they can make or break your business for potential customers. With how much time we spend on our mobile devices, a well-designed website will not only help your business make a good first impression on potential customers, but it can also increase satisfaction which will produce more leads and get more traffic on your page. A good web design helps customers navigate your website easily, find access to the information they need, and results in a good user experience which relates to more business. If you are looking to get the most out of your website, here are some common web design mistakes you should avoid.

Disaster Restoration Web Design Mistakes to Avoid

• Your website does not have a clear call to action. A call to action (CTA) is what gets visitors focused on their next step – it breaks down what to do, where to go, and how to accomplish it. With restoration services, customers are typically overwhelmed and unsure of how to respond, so by using clear language, providing relevant content, and giving direct instruction that is only a click away you can greatly improve the user experience and provide your clients with a clear sense of what to do. Some strong website CTA for restoration companies include:
  • Schedule a Consultation
  • Contact Us Today
  • Get Help Fast

Clear CTAs direct customers to exactly what they need on your website, and help them get in touch with you easier and faster than ever before – resulting in more business calls and more satisfied customers. Do not make the mistake of failing at CTAs. If you need help with your website’s call to action options, Spot On Solutions is here to help.

• You do not use analytics to measure the performance of your website. Not looking at important data behind your website’s use is one of the biggest and most common mistakes a disaster restoration services company can make. In fact, 75% of small businesses do not utilize analytic tools to track performance – mainly because they do not understand it or have the time to look into it. Your website is an investment, and making that investment successful should be a priority. Again, this is where SOS comes in. A major benefit of using website and online marketing is the ability to easily track, test, and adjust what is and isn’t working. Our team of marketing specialists have the experience, tools, and analytics services required to monitor and measure your website’s performance. We know how important a well-designed and functioning website is for your business, and we know how to make sure yours is the best it can be.
• Your website has weak search engine optimization (SEO): A beautifully designed website will do you no good if there isn’t traffic to it. If potential customers are not being directed to your business’s page, then it doesn’t matter how fast it loads or how aesthetically pleasing it is. In order to get the most out of your website, you must be relevant in a search engine. Relevance comes from quality content that is directed towards clients in need of your specialized disaster restoration services in your service area. In order to be successful with SEO, you need to have a team behind you that knows how search engine algorithms work. SOS is specialized in SEO services, and knows what it takes to make your website relevant so it is seen by the right people at the right time. 

When you sign up for website design services through Spot On Solutions, you can rest assured that any website mistakes are avoided, and that you are getting the most out of your disaster restoration company’s page while also providing the best user experience for customers. Do not let your website let your business down, and call SOS for web design services today.