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The Cleaning & Restoration Industry’s Most Trusted Spot For Information to Help Your Business Achieve Greater Success

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See the latest blog posts and industry news.

How much should I spend on PPC?

Dec 01, 2021

So you want to invest in pay-per-click (PPC), but aren’t sure how much to spend to get the results you want? This is a common question we get and luckily, we have some answers to help you confidently move forward with investing in PPC! Consider The Market First things first – know the market that […]

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The Freedom & Opportunity In Marketing That So Many Don’t Take

Nov 29, 2021

Cleaning and restoration company owners have an amazing opportunity in the marketing world. In an industry that is so niche oriented, there is an incredible freedom surrounding how your company connects with your audience and who you want to be to them.  Before this gets confusing – let me explain. Business owners have an enormous […]

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Make Your Employees Happy By Promoting A Positive Work Environment

Nov 09, 2021

Where do you spend most of your time? In any average week, the majority of adults spend a substantial amount of time working full-time jobs and careers. That time they put on the table is valuable and is often compensated with pay. But in addition to pay, what if you could compensate with means that […]

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Expert Panel: Tips On Addressing Hiring Challenges

Nov 04, 2021

Owners of cleaning and restoration businesses are well aware of the growing challenges with recruitment and finding good talent to join their teams. Not only are we dealing with a nationwide labor shortage, but finding people with the right qualifications and skill sets is becoming increasingly difficult.  We reached out to industry experts and asked […]

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Are you an expert?

We are looking for contributors willing to share their knowledge about the cleaning and restoration with the world! Check out our current call for submissions today.

Get Motivated

Find inspiring stories, productivity tips and more.

What’s Stopping You?

May 10, 2021
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The Two Types of People in the World – Which One Are You?

Apr 26, 2021
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Lessons in Leadership From My Grandma

Apr 19, 2021
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The Dangers of the Neutral Zone

Apr 05, 2021
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Publications

Check out our articles featured in industry publications.

Forbes: 11 Effective Techniques For Businesses To Promote Their Company Culture

Dec 02, 2019
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Carwash Magazine: How to utilize Google My Business tools

Jul 29, 2019
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Forbes: 12 Cost-Effective (And Easy) Places To Start Building Your Business’ Brand Recognition

Jun 27, 2019
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Forbes: Keep Up With Agency News And Trends With These 10 Pro Tips

Jun 27, 2019
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Frequently Asked Questions

Find quick answers to the questions we hear most often from our clients, prospective clients, and industry professionals.

Blog posts help boost SEO by positioning your website as a relevant source of information that answers your customers’ inquiries. When done correctly, blog posts will also signal to search engines that your website is providing relevant content. Search engines are all about relevancy and will reward webites with relevant content with higher positioning in the search results.

Although there are several distinct differences between a Google Local Service Ad and a Google Ad, the biggest differentiator is that Google Ads uses a pay-per-click model while Google Local Ads uses a pay-per-lead model.

When you get a review, whether it is positive or negative, always respond. The last thing you want to do is ignore it or respond too late. Remember, your responses to reviews have just as much of an impact as the reviews themselves.

Facebook is a great platform to start with. You can create a business page for your company and it’s easy to increase your reach on the platform through boosting and ads. Users can leave recommendations on your page for other users to see and help build your social proof. You can also link Facebook to Instagram to reach people on both platforms.
Every market is different, so we always take that into consideration. Our sales team always recommends a starting budget based on your area. From there, when we’ve established some good data from running ads, your account manager can help you determine if we should increase budget or not. Ultimately, we want you to spend enough money to be competitive in your area so you have good opportunities to capture leads.