Blog posts help boost SEO by positioning your website as a relevant source of information that answers your customers’ inquiries. When done correctly, blog posts will also signal to search engines that your website is providing relevant content. Search engines are all about relevancy and will reward webites with relevant content with higher positioning in the search results.

Although there are several distinct differences between a Google Local Service Ad and a Google Ad, the biggest differentiator is that Google Ads uses a pay-per-click model while Google Local Ads uses a pay-per-lead model.

When you get a review, whether it is positive or negative, always respond. The last thing you want to do is ignore it or respond too late. Remember, your responses to reviews have just as much of an impact as the reviews themselves.