handling customer phone calls

Handling Clients From The Start: How To Handle The Phone Call The Right Way

Handling phone calls in the restoration industry should always be seen as an opportunity to promote your brand and build your reputation. That being said, handling client phone calls the right way is not always easy and can take some practice and training. But it is worth the time and effort. In the restoration industry, […]

understanding your client

7 Key Elements That Can Help You Understand Your Clients Better

One major misstep that business owners take when marketing is putting their focus on optimizing conversions instead of nurturing the client experience. There is a lot to be said about getting to know your customers, putting time and effort into building relationships with your customers, and nurturing the relationship. Particularly after COVID-19 hit, marketing trends […]

Customer care, grief, understanding

Helping Your Customers Navigate The 5 Stages Of Grief After A Disaster

Property disasters can have an emotional and physical toll on anyone who’s unfortunate enough to experience them. As a cleaning and restoration professional, you’re in a unique position to help your customers navigate through the stress, anger, and uncertainty they’re dealing with after a disaster.  At Spot On Solutions we want to help you become […]

million dollar business, company culture, business acumen

Building A Million Dollar Business: The Value Of Investing in Mentors

This is the second article in a series, “Building a Million Dollar Business,” where we conduct exclusive interviews with industry leaders to learn more about how they’ve transformed their cleaning and restoration companies into successful, million dollar businesses. This article features Jon Fields, owner of Restore Pro based out of Sandusky, Ohio. Before making a […]

Improve Search Rankings With Google Reviews

Recent research shows that 93% of online customers vet their decisions based off of Google reviews. Naturally, you should be inclined to shoot for reviews each time you do business with a customer. Why? Because in addition to helping support the credibility of your business, online reviews also improve search rankings.  Here’s why: Google Trusts Your Customers  […]

digital marketing costs

How To Analyze Digital Marketing Costs

So you’ve decided to invest in digital marketing for your business. You’re heading in the right direction. With the number of online searches increasing every day, you want to make sure your restoration company is visible to those searching for your services. A key factor in digital marketing visibility is your budget, which leads to […]

google reviews, bad reviews, responding to reviews

How To Respond To Bad Reviews (And Use Them To Your Advantage)

Google Reviews can seriously impact your business’s reputation. With 84% of people saying they trust online reviews as much as they do personal recommendations, it’s no wonder reviews can greatly influence customers’ views and purchase decisions toward your products and services.  So what should you do when you get a bad review? First of all, […]

irestore, restoration management, restoration company management

Guest Blog: Strategically Managing Your Business Development In Restoration

Contributed By Lisa Lavender, iRestore In the world of restoration and emergency services, strategic marketing and relationship development can be very complicated.  There is not a right or wrong; there are a variety of successful strategies that can be built and executed.  Ultimately, one could say that the optimal mix is: An approach that builds […]

How Spot On Solutions Can Support Your Business Amid COVID-19 Outbreak

COVID-19 is not only a threat to the health of many individuals, but their livelihoods as well.  As stock markets crash and we enter an age of economic uncertainty, many businesses are facing new challenges in these unprecedented times. These challenges may necessitate some businesses to revamp and adjust their online advertising methods As a […]

google my business, create google my business listing, GMB account set up

How To Manage Your Google “My Business Listing” On Your Mobile Device

One in three Google searches has local intent– people are looking for products and services in their town. According to Google, 50% of all the mobile consumers who search for a local business either visit or contact that business.  Since your service company relies solely on local consumer traffic, making your business visible in the […]