Does SEO Still Have Value?

Jan 26, 2022

SEO or search engine optimization has grown to become an absolutely critical aspect of online marketing over the past decade. So what is SEO? SEO is the process of increasing the visibility of a website or webpage in regards to a search engine’s unpaid rankings. For anyone hoping to have their services visible to those […]

The Freedom & Opportunity In Marketing That So Many Don’t Take

Nov 29, 2021

Cleaning and restoration company owners have an amazing opportunity in the marketing world. In an industry that is so niche oriented, there is an incredible freedom surrounding how your company connects with your audience and who you want to be to them.  Before this gets confusing – let me explain. Business owners have an enormous […]

Handling Clients From The Start: How To Handle The Phone Call The Right Way

Oct 05, 2021

Handling phone calls in the restoration industry should always be seen as an opportunity to promote your brand and build your reputation. That being said, handling client phone calls the right way is not always easy and can take some practice and training. But it is worth the time and effort. In the restoration industry, […]

7 Key Elements That Can Help You Understand Your Clients Better

Sep 28, 2021

One major misstep that business owners take when marketing is putting their focus on optimizing conversions instead of nurturing the client experience. There is a lot to be said about getting to know your customers, putting time and effort into building relationships with your customers, and nurturing the relationship. Particularly after COVID-19 hit, marketing trends […]

Helping Your Customers Navigate The 5 Stages Of Grief After A Disaster

Sep 08, 2021

Property disasters can have an emotional and physical toll on anyone who’s unfortunate enough to experience them. As a cleaning and restoration professional, you’re in a unique position to help your customers navigate through the stress, anger, and uncertainty they’re dealing with after a disaster.  At Spot On Solutions we want to help you become […]

Building A Million Dollar Business: The Value Of Investing in Mentors

Aug 04, 2021

This is the second article in a series, “Building a Million Dollar Business,” where we conduct exclusive interviews with industry leaders to learn more about how they’ve transformed their cleaning and restoration companies into successful, million dollar businesses. This article features Jon Fields, owner of Restore Pro based out of Sandusky, Ohio. Before making a […]

Improve Search Rankings With Google Reviews

Apr 29, 2021

Recent research shows that 93% of online customers vet their decisions based off of Google reviews. Naturally, you should be inclined to shoot for reviews each time you do business with a customer. Why? Because in addition to helping support the credibility of your business, online reviews also improve search rankings.  Here’s why: Google Trusts Your Customers  […]

How To Analyze Digital Marketing Costs

Jan 23, 2021

So you’ve decided to invest in digital marketing for your business. You’re heading in the right direction. With the number of online searches increasing every day, you want to make sure your restoration company is visible to those searching for your services. A key factor in digital marketing visibility is your budget, which leads to […]

How To Respond To Bad Reviews (And Use Them To Your Advantage)

Aug 16, 2020

Google Reviews can seriously impact your business’s reputation. With 84% of people saying they trust online reviews as much as they do personal recommendations, it’s no wonder reviews can greatly influence customers’ views and purchase decisions toward your products and services.  So what should you do when you get a bad review? First of all, […]

Guest Blog: Strategically Managing Your Business Development In Restoration

Jul 27, 2020

Contributed By Lisa Lavender, iRestore In the world of restoration and emergency services, strategic marketing and relationship development can be very complicated.  There is not a right or wrong; there are a variety of successful strategies that can be built and executed.  Ultimately, one could say that the optimal mix is: An approach that builds […]