common marketing myths, marketing misconceptions, seo marketing, mobile-friendly, online reviews

7 Digital Marketing Myths Debunked

In 2021, it seems like everyone is implementing digital marketing in their advertising strategy – and for good reason too. With over 5.6 billion searches being made on Google each day, it’s smart to have a digital marketing strategy to support the online presence of your business. Despite all the success businesses find through digital […]

content marketing, digital marketing, restoration marketing

Get Organized With a Content Calendar & Start Seeing Results

Content, content, content – the driving force behind any brand and marketing strategy. What most people don’t realize, however, is the difference between content and content marketing.  Content can be considered as a single post, ebook, blog, video, etc. that doesn’t really lead a potential customer through the marketing funnel.  Content marketing, on the other […]

content writing, SEO content, content strategy

3 Reasons Why Quality Content Matters and How to Get More of It

Want to start winning in the cleaning and restoration industry? Creating quality content is a timeless strategy for managing a successful website that drives conversions. Over time design styles and layouts have evolved, algorithms have been adjusted, and user preferences have changed; however, the need for quality content has remained the same – and it’s […]

Online Marketing For Restoration Companies

Why Your Website Isn’t Enough The internet is the most valuable resource for driving new traffic to your website and new clients to your door. While a lot of restoration companies stick with the idea that their repeat clients are enough to keep them going, that just isn’t the case. As your company lives on, […]

7 Tips For Social Media Marketing (For Cleaning & Restoration)

Social Media Marketing can be an excellent way to engage potential clients and get them to contact you when they are in need of cleaning and restoration services. But there are a lot of ways that you can lose followers and disengage potential clients if you don’t use your social media platforms correctly. There are […]

Google Algorithm Update Confirmed

It is confirmed that Google decided to kick-off the new year with a core algorithm update. Initially there was speculation that the change was a Penguin or Panda update, which was not totally unexpected. However, Search Engine Land reported that Zineb Air Bahajji, Gary Illyes and John Mueller of Google confirmed via Twitter that what […]

Conversion Pixels

 What are conversion pixels? Conversion pixels are used to track events that happened while a consumer was browsing your website. Events such as view a products, registering for a program, clicking on a service or products or even filling out an opt-in form. What does a conversion pixel have to do with Facebook? Facebook has […]

5 Tips on Content Writing to Increase Traffic

Breaking news: The days of traditional marketing are coming to a close and a new era is underway. It’s the age of content marketing, and it’s taking the marketing world by storm. Faced with this opportunity to adapt, numerous business owners have dropped off the ledge of effective marketing. Content writing can make a HUGE impact […]

SEO 101 for Cleaning Companies

Welcome to SEO 101 for cleaning companies. Search Engine Optimization (SEO) is a marketing tool used to increase your cleaning company’s website appearance in online search engines, such as Google.  A good SEO strategy will generate more traffic to your cleaning company’s website. There are many aspects of SEO, from the content and keywords on […]

5 SEO Tips for Cleaning & Restoration Companies

SEO or Search Engine Optimization is a popular topic on the internet these days. Everyone wants that coveted number one spot on the first page of Google to get more traffic to their websites. Spot On Solutions has come up with a short list of tips and tricks to help your cleaning and restoration company […]