competitor analysis

Staying Competitive With a Competitor Analysis: Keys to Stay Ahead

Your competition could be getting ahead and you might not even know it. How do you give yourself a competitive edge and make yourself stand out? A good place to start developing a business strategy is to study your competitors, learn from their weaknesses, and implement their strengths.  This can be accomplished by putting together […]

Marketing Tips For Your Construction Company 

Marketing Tips For Your Construction Company 

Most homeowners do not think about which construction company they are going to call when they need help with a project until they actually need help. When there is a spur-of-the-moment need, it is often accompanied by a spur-of-the-moment decision – a call is going to be made to the first company that comes to […]

cleaning services marketing

Marketing Tips for Your Cleaning Services Company

No matter how good your cleaning services are, you won’t be in business very long if no one knows about them.  Whether you’re just starting or already have established customers and want to expand, it’s essential to put as much energy into marketing your business as you do into providing your services.  Cleaning Services Marketing […]

SEO For Restoration Companies

SEO Tips For Restoration Companies

14,000 people across the United States experience a water damage emergency either at home or at work every single day. On average, a fire department responds to a fire somewhere in the U.S. every 23 seconds. This means that restoration services are required every single day, leaving multiple home and business owners searching for restoration […]

Cleaning and Restoration Social Media Marketing

Social Media Marketing Tips For Cleaning and Restoration Companies

Did you know that the average person spends approximately 2 hours and 27 minutes on social media sites every single day? Although there are no official figures for this statistic, it is estimated that the average person encounters at least 36 ads per day on social media alone. Social media marketing could mean the difference […]

Water Damage Restoration Marketing

Marketing Tips For Your Water Damage Restoration Company

Most homeowners do not think about which restoration company they are going to call when they need water damage restoration until they need water damage restoration. When there is a spur of the moment disaster, it is often accompanied by a spur of the moment decision – a call is going to be made to […]

content strategy

Creating Content That Your Audience Actually Cares About

The internet is currently saturated with content. From blogs, articles, podcasts, to videos, how do you get your content to break through the noise? Here are some proven tactics to help give your content the edge it needs to reach your audience and encourage them to take action. Three Ways To Start Creating Better Content […]

Phone Calls Vs. Online Forms: Why You Need Both

Phone Calls Vs. Online Forms: Why You Need Both

When it comes to the marketing debate of phone calls vs. online form submissions, many would argue that phone calls are more effective in closing high quality leads – and they’re not wrong. That being said, online forms shouldn’t be completely disregarded in terms of value. Maggie Stringham, Senior Account Manager at Spot On Solutions, […]

The Secret To Building Customer Relations That Last 

The Secret To Building Customer Relations That Last 

What is the difference between the few businesses that grow over time versus the ones that have huge swings before eventually falling? There can be many factors, but the biggest polarity generally lies in how they focus on building customer relationships.   Jesica Smith has been helping Spot on Solutions build customer relations since the very […]

google my business

Google My Business: What It Is and How It Can Leverage Your Business

Melissa Hartley has been with Spot On Solutions for three years and is currently a Senior Account Manager. She’s also an expert in Google My Business (GMB) and has helped several clients set up successful online profiles.  So what exactly is GMB? It’s a free and easy-to-use tool for businesses, organizations, and companies to manage […]