summertime marketing strategies

6 Tips To Combat The Summertime Slowdown For Marketers

Summer is well-known to be the slow time for business. Consumers are spending their money on vacations or saving up for the new fiscal year. Whatever consumer trends are happening during the summer months, one thing is for sure. The summer consumer slump is going to impact business profits if the marketing department is not […]

Winning With A Marketing Company That Understands Restoration

So you’ve decided to invest in digital marketing for your cleaning and restoration business – that’s the easy part. The hard part is deciding which company you want to work with. Digital marketing is a proven, effective approach to reaching audiences and getting leads for your business. It’s no wonder why so many marketing agencies […]

content marketing, digital marketing, restoration marketing

Get Organized With a Content Calendar & Start Seeing Results

Content, content, content – the driving force behind any brand and marketing strategy. What most people don’t realize, however, is the difference between content and content marketing.  Content can be considered as a single post, ebook, blog, video, etc. that doesn’t really lead a potential customer through the marketing funnel.  Content marketing, on the other […]

digital marketing strategy, digital marketing trends, restoration marketing

Adopt These 4 Qualities To Achieve Your Marketing Goals

As we continue to fly through the beginning months of 2021, it’s important to keep our goals at the forefront of our minds. In fact, according to U.S. News, 80% of people abandon their New Year’s Resolutions by the second week in February. Let’s strive to fall in the 20% category of people who are […]

irestore, restoration management, restoration company management

Guest Blog: Strategically Managing Your Business Development In Restoration

Contributed By Lisa Lavender, iRestore In the world of restoration and emergency services, strategic marketing and relationship development can be very complicated.  There is not a right or wrong; there are a variety of successful strategies that can be built and executed.  Ultimately, one could say that the optimal mix is: An approach that builds […]

Diversifying Your Marketing Strategy

As a cleaning and restoration business owner, you probably wouldn’t focus all your time, money and efforts on just one aspect of your business. Same goes with your marketing strategy. While it may seem smart to invest all your resources in a single marketing channel and become a “specialist” in that area, it is better […]

google premier partner, digital marketing company

What It Means To Be A Google Premier Partner

There are some pretty great perks associated with being a Google Premier Partner. We reap some pretty amazing rewards from the famous search engine, but being a Google Premier Partner means so much more to us than what we get from Google. For the past 3 years, we have been so grateful and excited to […]

Online Marketing For Restoration Companies

Why Your Website Isn’t Enough The internet is the most valuable resource for driving new traffic to your website and new clients to your door. While a lot of restoration companies stick with the idea that their repeat clients are enough to keep them going, that just isn’t the case. As your company lives on, […]

Paid Advertising vs. Organic Search

Paid Advertising vs. Organic Search The internet offers businesses different ways to advertise their products or services that are necessary types of advertising in today’s market. Gone are the days of relying on newspaper and magazine print ads. If you want your business to thrive, the internet is where people need to be able to […]

Why RLSA Should Be Used In Your Campaign

RLSA stands for Retargeting Lists for Search Ads and is used in for paid, internet advertising. This type of advertising is extremely powerful and straight-forward. RLSA is a feature that allows you to customize search ads for previous visitors to your website and show ads to them when they search Google and Google partner sites. If […]