Creating Content That Your Audience Actually Cares About
The internet is currently saturated with content. From blogs, articles, podcasts, to videos, how do you get your content to break through the noise? Here are some proven tactics to help give your content the edge it needs to reach your audience and encourage them to take action. Three Ways To Start Creating Better Content […]
You Might Kill Your Business With DIY Marketing – Here’s Why!
Chances are, your business wouldn’t even exist if marketing wasn’t involved. Marketing is a ‘must-have’ in order to get quality leads and stay ahead of competition. The question is, who should do your marketing? Maggie Stringham has been an account manager with Spot On Solutions for five years and has worked with a variety of […]
The Freedom & Opportunity In Marketing That So Many Don’t Take
Cleaning and restoration company owners have an amazing opportunity in the marketing world. In an industry that is so niche oriented, there is an incredible freedom surrounding how your company connects with your audience and who you want to be to them. Before this gets confusing – let me explain. Business owners have an enormous […]
What You’re Missing Out On By Not Investing In Digital Marketing
When it comes to managing a cleaning and restoration business, there are many components to consider when aiming for growth. One of the most important actions you can take is to invest in digital marketing. For those who are new or have little experience in digital marketing, we understand if you experience initial doubts and […]
Handling Clients From The Start: How To Handle The Phone Call The Right Way
Handling phone calls in the restoration industry should always be seen as an opportunity to promote your brand and build your reputation. That being said, handling client phone calls the right way is not always easy and can take some practice and training. But it is worth the time and effort. In the restoration industry, […]
7 Key Elements That Can Help You Understand Your Clients Better
One major misstep that business owners take when marketing is putting their focus on optimizing conversions instead of nurturing the client experience. There is a lot to be said about getting to know your customers, putting time and effort into building relationships with your customers, and nurturing the relationship. Particularly after COVID-19 hit, marketing trends […]
6 Tips To Combat The Summertime Slowdown For Marketers
Summer is well-known to be the slow time for business. Consumers are spending their money on vacations or saving up for the new fiscal year. Whatever consumer trends are happening during the summer months, one thing is for sure. The summer consumer slump is going to impact business profits if the marketing department is not […]
Winning With A Marketing Company That Understands Restoration
So you’ve decided to invest in digital marketing for your cleaning and restoration business – that’s the easy part. The hard part is deciding which company you want to work with. Digital marketing is a proven, effective approach to reaching audiences and getting leads for your business. It’s no wonder why so many marketing agencies […]
Get Organized With a Content Calendar & Start Seeing Results
Content, content, content – the driving force behind any brand and marketing strategy. What most people don’t realize, however, is the difference between content and content marketing. Content can be considered as a single post, ebook, blog, video, etc. that doesn’t really lead a potential customer through the marketing funnel. Content marketing, on the other […]
Adopt These 4 Qualities To Achieve Your Marketing Goals
As we continue to fly through the beginning months of 2021, it’s important to keep our goals at the forefront of our minds. In fact, according to U.S. News, 80% of people abandon their New Year’s Resolutions by the second week in February. Let’s strive to fall in the 20% category of people who are […]
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