common marketing myths, marketing misconceptions, seo marketing, mobile-friendly, online reviews

7 Digital Marketing Myths Debunked

In 2021, it seems like everyone is implementing digital marketing in their advertising strategy – and for good reason too. With over 5.6 billion searches being made on Google each day, it’s smart to have a digital marketing strategy to support the online presence of your business. Despite all the success businesses find through digital […]

summertime marketing strategies

6 Tips To Combat The Summertime Slowdown For Marketers

Summer is well-known to be the slow time for business. Consumers are spending their money on vacations or saving up for the new fiscal year. Whatever consumer trends are happening during the summer months, one thing is for sure. The summer consumer slump is going to impact business profits if the marketing department is not […]

digital marketing strategy, digital marketing trends, restoration marketing

Adopt These 4 Qualities To Achieve Your Marketing Goals

As we continue to fly through the beginning months of 2021, it’s important to keep our goals at the forefront of our minds. In fact, according to U.S. News, 80% of people abandon their New Year’s Resolutions by the second week in February. Let’s strive to fall in the 20% category of people who are […]

irestore, restoration management, restoration company management

Guest Blog: Strategically Managing Your Business Development In Restoration

Contributed By Lisa Lavender, iRestore In the world of restoration and emergency services, strategic marketing and relationship development can be very complicated.  There is not a right or wrong; there are a variety of successful strategies that can be built and executed.  Ultimately, one could say that the optimal mix is: An approach that builds […]

How Spot On Solutions Can Support Your Business Amid COVID-19 Outbreak

COVID-19 is not only a threat to the health of many individuals, but their livelihoods as well.  As stock markets crash and we enter an age of economic uncertainty, many businesses are facing new challenges in these unprecedented times. These challenges may necessitate some businesses to revamp and adjust their online advertising methods As a […]

Thinking About Thought Leadership? Follow These Tips For Creating Compelling Content

Want to know how to give your customers more value?   Try thinking about “thought leadership” which focuses on providing customers with expertise and perspective related to your industries, rather than trying to promote a product or business. One of the major advantages of thought leadership is that it can “help build personal and business […]

7 Tips For Social Media Marketing (For Cleaning & Restoration)

Social Media Marketing can be an excellent way to engage potential clients and get them to contact you when they are in need of cleaning and restoration services. But there are a lot of ways that you can lose followers and disengage potential clients if you don’t use your social media platforms correctly. There are […]

The Benefit of Using Google My Business

Google My Business – Get Found Online As a small business owner, it’s important to be accessible when your customers need your services. While your regular customers are familiar with your business and services, acquiring new customers can take some work. So, what approach is the best approach to gaining new clients through an online search? […]

[FREE TRAINING] 10x Your Leads thru Marketing Integration (new) & Online Reviews (powerful)!

You can’t do it alone. Consumer trends move too quickly. But you can learn about the cutting edge tools in conversion optimization in one simple webinar. Do you: Get a higher return & convert more leads from your online marketing? Have an EASY &effective process for getting more positive online reviews? In today’s extremely competitive and constantly changing digital […]

The Purpose of Remarketing

When it comes to generating new leads or keeping current customers, incorporating remarketing as part of your digital marketing efforts can be a wise tool to implement. When implemented effectively remarketing can assist in increasing your conversion rates and ROI. What is Remarketing? A Remarketing campaign is another form of online advertising that allows advertisers […]