content strategy

Creating Content That Your Audience Actually Cares About

The internet is currently saturated with content. From blogs, articles, podcasts, to videos, how do you get your content to break through the noise? Here are some proven tactics to help give your content the edge it needs to reach your audience and encourage them to take action. Three Ways To Start Creating Better Content […]

Phone Calls Vs. Online Forms: Why You Need Both

Phone Calls Vs. Online Forms: Why You Need Both

When it comes to the marketing debate of phone calls vs. online form submissions, many would argue that phone calls are more effective in closing high quality leads – and they’re not wrong. That being said, online forms shouldn’t be completely disregarded in terms of value. Maggie Stringham, Senior Account Manager at Spot On Solutions, […]

The Secret To Building Customer Relations That Last 

The Secret To Building Customer Relations That Last 

What is the difference between the few businesses that grow over time versus the ones that have huge swings before eventually falling? There can be many factors, but the biggest polarity generally lies in how they focus on building customer relationships.   Jesica Smith has been helping Spot on Solutions build customer relations since the very […]

google my business

Google My Business: What It Is and How It Can Leverage Your Business

Melissa Hartley has been with Spot On Solutions for three years and is currently a Senior Account Manager. She’s also an expert in Google My Business (GMB) and has helped several clients set up successful online profiles.  So what exactly is GMB? It’s a free and easy-to-use tool for businesses, organizations, and companies to manage […]

pay per click spend

How much should I spend on PPC?

So you want to invest in pay-per-click (PPC), but aren’t sure how much to spend to get the results you want? This is a common question we get and luckily, we have some answers to help you confidently move forward with investing in PPC! Consider The Market First things first – know the market that […]

freedom in marketing

The Freedom & Opportunity In Marketing That So Many Don’t Take

Cleaning and restoration company owners have an amazing opportunity in the marketing world. In an industry that is so niche oriented, there is an incredible freedom surrounding how your company connects with your audience and who you want to be to them.  Before this gets confusing – let me explain. Business owners have an enormous […]

building a million dollar business, creating a legacy, selling a business

Building A Million Dollar Business: Creating A Legacy

This is the third article in a series, “Building a Million Dollar Business,” where we conduct exclusive interviews with industry leaders to learn more about how they’ve transformed their cleaning and restoration companies into successful, million dollar businesses. This article features Len Hume and Annette Marchionda, former owners of  PCS of Niagara based out of […]

handling customer phone calls

Handling Clients From The Start: How To Handle The Phone Call The Right Way

Handling phone calls in the restoration industry should always be seen as an opportunity to promote your brand and build your reputation. That being said, handling client phone calls the right way is not always easy and can take some practice and training. But it is worth the time and effort. In the restoration industry, […]

understanding your client

7 Key Elements That Can Help You Understand Your Clients Better

One major misstep that business owners take when marketing is putting their focus on optimizing conversions instead of nurturing the client experience. There is a lot to be said about getting to know your customers, putting time and effort into building relationships with your customers, and nurturing the relationship. Particularly after COVID-19 hit, marketing trends […]

common marketing myths, marketing misconceptions, seo marketing, mobile-friendly, online reviews

7 Digital Marketing Myths Debunked

In 2021, it seems like everyone is implementing digital marketing in their advertising strategy – and for good reason too. With over 5.6 billion searches being made on Google each day, it’s smart to have a digital marketing strategy to support the online presence of your business. Despite all the success businesses find through digital […]