freedom in marketing

The Freedom & Opportunity In Marketing That So Many Don’t Take

Cleaning and restoration company owners have an amazing opportunity in the marketing world. In an industry that is so niche oriented, there is an incredible freedom surrounding how your company connects with your audience and who you want to be to them.  Before this gets confusing – let me explain. Business owners have an enormous […]

building a million dollar business, creating a legacy, selling a business

Building A Million Dollar Business: Creating A Legacy

This is the third article in a series, “Building a Million Dollar Business,” where we conduct exclusive interviews with industry leaders to learn more about how they’ve transformed their cleaning and restoration companies into successful, million dollar businesses. This article features Len Hume and Annette Marchionda, former owners of  PCS of Niagara based out of […]

handling customer phone calls

Handling Clients From The Start: How To Handle The Phone Call The Right Way

Handling phone calls in the restoration industry should always be seen as an opportunity to promote your brand and build your reputation. That being said, handling client phone calls the right way is not always easy and can take some practice and training. But it is worth the time and effort. In the restoration industry, […]

understanding your client

7 Key Elements That Can Help You Understand Your Clients Better

One major misstep that business owners take when marketing is putting their focus on optimizing conversions instead of nurturing the client experience. There is a lot to be said about getting to know your customers, putting time and effort into building relationships with your customers, and nurturing the relationship. Particularly after COVID-19 hit, marketing trends […]

common marketing myths, marketing misconceptions, seo marketing, mobile-friendly, online reviews

7 Digital Marketing Myths Debunked

In 2021, it seems like everyone is implementing digital marketing in their advertising strategy – and for good reason too. With over 5.6 billion searches being made on Google each day, it’s smart to have a digital marketing strategy to support the online presence of your business. Despite all the success businesses find through digital […]

summertime marketing strategies

6 Tips To Combat The Summertime Slowdown For Marketers

Summer is well-known to be the slow time for business. Consumers are spending their money on vacations or saving up for the new fiscal year. Whatever consumer trends are happening during the summer months, one thing is for sure. The summer consumer slump is going to impact business profits if the marketing department is not […]

digital marketing strategy, digital marketing trends, restoration marketing

Adopt These 4 Qualities To Achieve Your Marketing Goals

As we continue to fly through the beginning months of 2021, it’s important to keep our goals at the forefront of our minds. In fact, according to U.S. News, 80% of people abandon their New Year’s Resolutions by the second week in February. Let’s strive to fall in the 20% category of people who are […]

irestore, restoration management, restoration company management

Guest Blog: Strategically Managing Your Business Development In Restoration

Contributed By Lisa Lavender, iRestore In the world of restoration and emergency services, strategic marketing and relationship development can be very complicated.  There is not a right or wrong; there are a variety of successful strategies that can be built and executed.  Ultimately, one could say that the optimal mix is: An approach that builds […]

How Spot On Solutions Can Support Your Business Amid COVID-19 Outbreak

COVID-19 is not only a threat to the health of many individuals, but their livelihoods as well.  As stock markets crash and we enter an age of economic uncertainty, many businesses are facing new challenges in these unprecedented times. These challenges may necessitate some businesses to revamp and adjust their online advertising methods As a […]

Thinking About Thought Leadership? Follow These Tips For Creating Compelling Content

Want to know how to give your customers more value?   Try thinking about “thought leadership” which focuses on providing customers with expertise and perspective related to your industries, rather than trying to promote a product or business. One of the major advantages of thought leadership is that it can “help build personal and business […]