common marketing myths, marketing misconceptions, seo marketing, mobile-friendly, online reviews

7 Digital Marketing Myths Debunked

In 2021, it seems like everyone is implementing digital marketing in their advertising strategy – and for good reason too. With over 5.6 billion searches being made on Google each day, it’s smart to have a digital marketing strategy to support the online presence of your business. Despite all the success businesses find through digital […]

google reviews, bad reviews, responding to reviews

How To Respond To Bad Reviews (And Use Them To Your Advantage)

Google Reviews can seriously impact your business’s reputation. With 84% of people saying they trust online reviews as much as they do personal recommendations, it’s no wonder reviews can greatly influence customers’ views and purchase decisions toward your products and services.  So what should you do when you get a bad review? First of all, […]

google my business, create google my business listing, GMB account set up

How To Manage Your Google “My Business Listing” On Your Mobile Device

One in three Google searches has local intent– people are looking for products and services in their town. According to Google, 50% of all the mobile consumers who search for a local business either visit or contact that business.  Since your service company relies solely on local consumer traffic, making your business visible in the […]

google reviews

How Google Reviews Can Help Your Online Business

Did you know that 97% of people will read online reviews before making a decision, and 86% of consumers say negative reviews influence their purchase choices? These numbers go to show how much of an impact Google Reviews can have on your business. In addition, Google Reviews are highly beneficial to the well-being of your […]

Thinking About Thought Leadership? Follow These Tips For Creating Compelling Content

Want to know how to give your customers more value?   Try thinking about “thought leadership” which focuses on providing customers with expertise and perspective related to your industries, rather than trying to promote a product or business. One of the major advantages of thought leadership is that it can “help build personal and business […]

google my business, create google my business listing, GMB account set up

Google My Business: What It Is And How It Can Help Your Business

Google receives an average of 3.5 billion searches a day. What if those searchers became your customers? Web searches have a major influence on the exposure of companies ranging anywhere from small-town businesses to global industries. That is why many businesses are engaged in an ongoing battle for recognition, consumers, and sales in the online […]

pay per click restoration company, ppc marketing, google ads marketing

Google Guaranteed Local Service Ads

How The Google Guarantee Will Boost Your Online Reputation Google receives an average of 3.5 billion searches a day. Imagine how much of an influence this has on companies ranging anywhere from small-town businesses to global industries. Many businesses are engaged in an ongoing battle for recognition, consumers and sales in the online world. As […]