google my business

Google My Business: What It Is and How It Can Leverage Your Business

Melissa Hartley has been with Spot On Solutions for three years and is currently a Senior Account Manager. She’s also an expert in Google My Business (GMB) and has helped several clients set up successful online profiles.  So what exactly is GMB? It’s a free and easy-to-use tool for businesses, organizations, and companies to manage […]

Winning With A Marketing Company That Understands Restoration

So you’ve decided to invest in digital marketing for your cleaning and restoration business – that’s the easy part. The hard part is deciding which company you want to work with. Digital marketing is a proven, effective approach to reaching audiences and getting leads for your business. It’s no wonder why so many marketing agencies […]

pay per click restoration company, ppc marketing, google ads marketing

The Most Common Questions About PPC For Restoration Companies

If you are a business owner, more than likely you are aware of digital marketing and pay-per-click. If you are not, you should familiarize yourself with it so that you know what kind of edge your competitors have. Pay Per Click is the leading type of online advertising for all business owners including restoration companies. […]

google premier partner, digital marketing company

What It Means To Be A Google Premier Partner

There are some pretty great perks associated with being a Google Premier Partner. We reap some pretty amazing rewards from the famous search engine, but being a Google Premier Partner means so much more to us than what we get from Google. For the past 3 years, we have been so grateful and excited to […]

SEO And PPC: Why You Need Both To Really Succeed

SEO and PPC: Why you Need Both to Really Succeed Success in business today rarely comes from an advertisement campaign focused on word of mouth and flyers. In this digital age, answers are only one Google search away. Thus, when potential consumers are looking for a service, they often go straight to a search on […]

Paid Advertising vs. Organic Search

Paid Advertising vs. Organic Search The internet offers businesses different ways to advertise their products or services that are necessary types of advertising in today’s market. Gone are the days of relying on newspaper and magazine print ads. If you want your business to thrive, the internet is where people need to be able to […]

The Purpose of Remarketing

When it comes to generating new leads or keeping current customers, incorporating remarketing as part of your digital marketing efforts can be a wise tool to implement. When implemented effectively remarketing can assist in increasing your conversion rates and ROI. What is Remarketing? A remarketing campaign is another form of online advertising that allows advertisers […]

PPC Changes That You Need to Know

Google is changing things up and you are about to see big changes with Google Adwords Pay Per Click (PPC). It looks like you can say goodbye right column PPC ads as it appears they are becoming a thing of the past. This change has not been fully implemented yet and Moz reports only seeing about […]

Retargeting: Why You Should Care

So, what is this retargeting and why should you care? Retargeting is a method businesses used to gain and keep clients that are in your target market. Still lost? A potential customer finds your cleaning and restoration website while searching Google. They make it to your homepage and get interrupted and have to leave. This […]