Online Marketing For Restoration Companies

Why Your Website Isn’t Enough The internet is the most valuable resource for driving new traffic to your website and new clients to your door. While a lot of restoration companies stick with the idea that their repeat clients are enough to keep them going, that just isn’t the case. As your company lives on, […]

Paid Advertising vs. Organic Search

Paid Advertising vs. Organic Search The internet offers businesses different ways to advertise their products or services that are necessary types of advertising in today’s market. Gone are the days of relying on newspaper and magazine print ads. If you want your business to thrive, the internet is where people need to be able to […]

Why RLSA Should Be Used In Your Campaign

RLSA stands for Retargeting Lists for Search Ads and is used in for paid, internet advertising. This type of advertising is extremely powerful and straight-forward. RLSA is a feature that allows you to customize search ads for previous visitors to your website and show ads to them when they search Google and Google partner sites. If […]

The Purpose of Remarketing

When it comes to generating new leads or keeping current customers, incorporating remarketing as part of your digital marketing efforts can be a wise tool to implement. When implemented effectively remarketing can assist in increasing your conversion rates and ROI. What is Remarketing? A Remarketing campaign is another form of online advertising that allows advertisers […]

Benefits of PPC

Whether you’re a small business or a large corporation, utilizing Pay Per Click advertising can be a beneficial marketing strategy for your company. What is PPC Known as Pay-Per-Click (PPC) or Search Engine Marketing (SEM), this marketing model allows businesses both big and small to create ads and compete for ad space on search engine […]

PPC Changes That You Need to Know

Google is changing things up and you are about to see big changes with Google Adwords Pay Per Click (PPC). It looks like you can say goodbye right column PPC ads as it appears they are becoming a thing of the past. This change has not been fully implemented yet and Moz reports only seeing about […]

Retargeting: Why You Should Care

So, what is this retargeting and why should you care? Retargeting is a method businesses used to gain and keep clients that are in your target market. Still lost? A potential customer finds your cleaning and restoration website while searching Google. They make it to your homepage and get interrupted and have to leave. This […]