common marketing myths, marketing misconceptions, seo marketing, mobile-friendly, online reviews

7 Digital Marketing Myths Debunked

In 2021, it seems like everyone is implementing digital marketing in their advertising strategy – and for good reason too. With over 5.6 billion searches being made on Google each day, it’s smart to have a digital marketing strategy to support the online presence of your business. Despite all the success businesses find through digital […]

Does Fixing Broken Links Really Matter In SEO Now?

Fixing broken links on a website has always been considered an SEO “best practice”, but does it really make that much of a difference anymore? If you’re in the SEO game, you’ve heard plenty about how you MUST fix broken links – but if you’ve done that and it didn’t do anything to improve your […]

Improve Search Rankings With Google Reviews

Recent research shows that 93% of online customers vet their decisions based off of Google reviews. Naturally, you should be inclined to shoot for reviews each time you do business with a customer. Why? Because in addition to helping support the credibility of your business, online reviews also improve search rankings.  Here’s why: Google Trusts Your Customers  […]

Winning With A Marketing Company That Understands Restoration

So you’ve decided to invest in digital marketing for your cleaning and restoration business – that’s the easy part. The hard part is deciding which company you want to work with. Digital marketing is a proven, effective approach to reaching audiences and getting leads for your business. It’s no wonder why so many marketing agencies […]

content marketing, digital marketing, restoration marketing

Get Organized With a Content Calendar & Start Seeing Results

Content, content, content – the driving force behind any brand and marketing strategy. What most people don’t realize, however, is the difference between content and content marketing.  Content can be considered as a single post, ebook, blog, video, etc. that doesn’t really lead a potential customer through the marketing funnel.  Content marketing, on the other […]

digital marketing costs

How To Analyze Digital Marketing Costs

So you’ve decided to invest in digital marketing for your business. You’re heading in the right direction. With the number of online searches increasing every day, you want to make sure your restoration company is visible to those searching for your services. A key factor in digital marketing visibility is your budget, which leads to […]

digital marketing strategy, digital marketing trends, restoration marketing

Amp Up Your 2021 Marketing Strategy With Spot On Solutions

While 2020 had its difficult moments, it created a slate for growth and discovery. In what ways has your business grown or changed this past year? As we continue moving further into 2021, we hope your business continues to adopt new strategies, improve old ones, and experience growth! At Spot on Solutions, we’ve learned how […]

digital marketing strategy digital marketing trends, restoration marketing

Marketing Trends To Implement In 2021

At Spot On Solutions, we’re always studying the latest marketing trends to deliver the leads you’re looking for. As we move into a new year, here are five marketing trends to keep in mind as you continue to grow your cleaning and restoration business.  5 Digital Marketing Trends For 2021 1. Faster Load Time Can […]

content writing, SEO content, content strategy

3 Reasons Why Quality Content Matters and How to Get More of It

Want to start winning in the cleaning and restoration industry? Creating quality content is a timeless strategy for managing a successful website that drives conversions. Over time design styles and layouts have evolved, algorithms have been adjusted, and user preferences have changed; however, the need for quality content has remained the same – and it’s […]

google reviews, bad reviews, responding to reviews

How To Respond To Bad Reviews (And Use Them To Your Advantage)

Google Reviews can seriously impact your business’s reputation. With 84% of people saying they trust online reviews as much as they do personal recommendations, it’s no wonder reviews can greatly influence customers’ views and purchase decisions toward your products and services.  So what should you do when you get a bad review? First of all, […]

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