Understanding How Google Analytics Reports Facebook Traffic

Google Analytics reports website traffic that comes from Facebook as referral traffic, which means that a visitor landed on your website after clicking an inbound link from another website. Your website visitors that came from Instagram, Twitter and Yelp are more examples of referral traffic. You may notice that Facebook traffic shows up as different referral sources in Google Analytics in the Source/Medium report under […]

content marketing, digital marketing, restoration marketing

Get Organized With a Content Calendar & Start Seeing Results

Content, content, content – the driving force behind any brand and marketing strategy. What most people don’t realize, however, is the difference between content and content marketing.  Content can be considered as a single post, ebook, blog, video, etc. that doesn’t really lead a potential customer through the marketing funnel.  Content marketing, on the other […]

digital marketing costs

How To Analyze Digital Marketing Costs

So you’ve decided to invest in digital marketing for your business. You’re heading in the right direction. With the number of online searches increasing every day, you want to make sure your restoration company is visible to those searching for your services. A key factor in digital marketing visibility is your budget, which leads to […]

digital marketing strategy, digital marketing trends, restoration marketing

Amp Up Your 2021 Marketing Strategy With Spot On Solutions

While 2020 had its difficult moments, it created a slate for growth and discovery. In what ways has your business grown or changed this past year? As we continue moving further into 2021, we hope your business continues to adopt new strategies, improve old ones, and experience growth! At Spot on Solutions, we’ve learned how […]

digital marketing strategy digital marketing trends, restoration marketing

Marketing Trends To Implement In 2021

At Spot On Solutions, we’re always studying the latest marketing trends to deliver the leads you’re looking for. As we move into a new year, here are five marketing trends to keep in mind as you continue to grow your cleaning and restoration business.  5 Digital Marketing Trends For 2021 1. Faster Load Time Can […]

social media marketing, social media strategy, social media marketing tips, social media

Get Your 2021 Social Media Marketing Strategy Ready With Spot On Solutions

As 2020 comes to an end, we’re probably well accustomed to change and readjusting our business strategies to fit the times. Are you ready to keep up with change and adopt a new social media marketing strategy for 2021? At Spot On Solutions, we’re already thinking ahead and will work to boost your online presence […]

How Spot On Solutions Can Support Your Business Amid COVID-19 Outbreak

COVID-19 is not only a threat to the health of many individuals, but their livelihoods as well.  As stock markets crash and we enter an age of economic uncertainty, many businesses are facing new challenges in these unprecedented times. These challenges may necessitate some businesses to revamp and adjust their online advertising methods As a […]

social media management, social media marketing

Using Social Media To Raise Brand Awareness And Promote Your Business

There are almost 3.5 billion social media users in the world today. If you are already using social media to engage potential clients and grow your brand, you already know how valuable it is. If you’re not, just imagine using this massive platform to get your brand in front of your potential customers. As far […]

cleaning and restoration business development

Top 10 Reasons Spot On Solutions Can Take Your Business to The Next Level 

1. You’ll have a partner. We combine our team with your team to get the best results.  We’ve built our company on relationships that are built to last. When you hire SOS, you don’t hire a vendor, you bring on a partner that is dedicated to helping you reach your goals for growth and profits. […]

facebook for restoration companies, social media for restoration companies

Reach Your Desired Audience With Facebook

Restoration work is rewarding. Homeowners call on the worst of days and your team makes them feel safe and secure again. Your current success is a result of quality relationships with your clients. In the cleaning and restoration business, however, growth requires 1) finding new clients and 2) building additional services for current customers. While […]