Part 3: Embracing SEO & Social Media

Jan 02, 2017

Building a Brand for Your Restoration Company | A 3 Part Series Part 3: Embracing SEO & Social Media Phew – you made it to part three! How is your brand and culture-building going? Are you starting to get that warm, fuzzy feeling when you walk into work some mornings? You should! And hopefully your […]

Part 2: Giving Your Brand an Online Presence

Dec 14, 2016

Building a Brand for Your Restoration Company | A 3 Part Series Part 2: Giving Your Brand an Online Presence In part one of this series, we talked about building a brand and company culture for your cleaning and restoration company. That is an effort that takes time and is something that is constantly evolving. […]

Part 1: The Brand Itself

Nov 22, 2016

Building a Brand for Your Restoration Company | A 3 Part Series Part 1: The Brand Itself When you hear the word “brand” it might not be as literal as you think. A company’s brand is about how your employees, clients, and community perceive you as a business; not about a logo out front. A […]

An Introduction to Pinterest—Pinterest for your Business

Oct 28, 2016

An Introduction to Pinterest—Pinterest for your Business Written by: Emily Moser is a visual marketplace for users to share ideas, find inspiration and discover products and services. For marketers, Pinterest can be a wonderful platform to share and inspire your target audience. Here I’ll introduce how you can use Pinterest to market your business. Promoted […]

An Introduction to Pinterest

Oct 26, 2016

An Introduction to Pinterest—from a customer point of view Written by Emily Moser Pinterest is the number two social media site in use today in generating sales behind Facebook. With over 100 million active members, one thing that sets Pinterest apart from other social media platforms is that the users are purchase oriented.  Due to […]

Facebook Changing How Your News Feed Works

Jul 20, 2016

With over one billion users per month and fourteen billion dollars generated in revenue in the year of 2014 Facebook is a prime means of advertising. In a recent update to Facebook’s news feed algorithm, businesses that employ Facebook as a means of advertising should be aware of this change. While from the outset this […]

Conversion Pixels

Nov 16, 2015

 What are conversion pixels? Conversion pixels are used to track events that happened while a consumer was browsing your website. Events such as view a products, registering for a program, clicking on a service or products or even filling out an opt-in form. What does a conversion pixel have to do with Facebook? Facebook has […]

Facebook: Tips and Tricks on Getting More Likes

Nov 10, 2015

Your success on Facebook can be measured by the number of people you like your Facebook Page. The more fans, likes and engagement your page has makes it easier for you to successfully promote your products and services on Facebook. The real challenge is convincing users to like your Facebook Page. If you are struggling […]

3 Facebook Marketing Myths for Service Businesses Busted

Sep 22, 2015

With more than 950 million daily active users on average, and nearly 1.5 billion monthly active users, Facebook is a social media behemoth that simply cannot be ignored by small local businesses seeking to gain an edge on the competition. [ppm_popup id=”2932″] Sure you have a Facebook page and a few dozen followers, but you […]

5 Tips to an Awesome Online Marketing Strategy

Sep 17, 2015

Are You Losing Business? Experts agree that most potential clients perform an online search when they are researching a restoration company they have never used before. Nearly all of your potential clients use the internet to perform research before they purchase products and services. When you go without an online marketing strategy you are basically […]