Understanding How Google Analytics Reports Facebook Traffic

Google Analytics reports website traffic that comes from Facebook as referral traffic, which means that a visitor landed on your website after clicking an inbound link from another website. Your website visitors that came from Instagram, Twitter and Yelp are more examples of referral traffic. You may notice that Facebook traffic shows up as different referral sources in Google Analytics in the Source/Medium report under […]

Conversion Pixels

 What are conversion pixels? Conversion pixels are used to track events that happened while a consumer was browsing your website. Events such as view a products, registering for a program, clicking on a service or products or even filling out an opt-in form. What does a conversion pixel have to do with Facebook? Facebook has […]