million dollar business

Building a Million Dollar Business: Finding The Right Career Path

This is the fourth article in a series, “Building a Million Dollar Business,” where we conduct exclusive interviews with industry leaders to learn more about how they’ve transformed their cleaning and restoration companies into successful, million dollar businesses. This article features Mark Johnson, owner of M.A. Restoration in Westborough, Massachusetts. Sometimes it takes a couple […]

Not Seeing Immediate Marketing Results? No Need to Worry.

In our modern, fast-paced world, it feels natural living with the expectation of getting immediate results. From a quick google search to streaming your favorite TV show in minutes, it’s no wonder people tend to get impatient when they don’t get what they want NOW.  The same mindset may also apply to digital marketing. Many […]

3 Creative Ways to Market Your Restoration Company

If you’ve heard it once, you’ve heard it a million times. Find “creative ways” to stand out from the crowd in your marketing. But with competition being so prevalent in this industry, how does a restoration company really do that? Is it marketing to insurance agents and adjusters, to plumbers, to the general public? Is […]

CREATING A CUSTOMER CONNECTION

 bowie15/Essentials/iStock It’s time to get very personal … with your customer. Don’t be offended, but your marketing has nothing to do with you. It’s not about your brand or your services or your amazing special offer that has worked for years. More than ever, marketing is completely about your customer. The rise of mobile has […]