personality testing for exterior service businesses

How Personality Testing Can Benefit Your Exterior Services Company

When you are in the business of exterior services, you understand how to work hard. Not only is the manual labor involved extremely tasking, but the conditions are more often than not less than ideal. In order to be successful in this industry, you have to have a solid team that will work well together […]

how to read google analytic reports for exterior service businesses

Understanding Google Analytics For Your Exterior Services Business

If you have ever tried to learn a foreign language, you know that it’s a huge undertaking! It takes a lot of intentionality with reading, learning, and practice. For small and large companies, trying to understand Google Analytics reports feels like learning another language. At Spot On Solutions, we want to help exterior services companies […]

exterior services business social media posts

Elevate Your Exterior Services Company With These Social Media Posting Tips

If you knew that you had an opportunity to use a free service that would both bring in more customers and clientele and significantly raise awareness of your home exterior services company, would you take advantage of it? You would need just a little consistent work on your part to realize its potential but that’s […]

Monday Mo: Lessons From The Goose That Laid A Golden Egg

Monday Mo: Lessons From The Goose That Laid A Golden Egg

​​A famous Aesop’s Fable tells the story of a  man and his wife who owned a goose which laid a golden egg every day. They considered themselves very lucky to possess such a rare bird, and began to wonder just how much gold the goose must have inside it. Eager to obtain wealth, they cut […]

million dollar business

Building a Million Dollar Business: Finding The Right Career Path

This is the fourth article in a series, “Building a Million Dollar Business,” where we conduct exclusive interviews with industry leaders to learn more about how they’ve transformed their cleaning and restoration companies into successful, million dollar businesses. This article features Mark Johnson, owner of M.A. Restoration in Westborough, Massachusetts. Sometimes it takes a couple […]

Not Seeing Immediate Marketing Results? No Need to Worry.

In our modern, fast-paced world, it feels natural living with the expectation of getting immediate results. From a quick google search to streaming your favorite TV show in minutes, it’s no wonder people tend to get impatient when they don’t get what they want NOW.  The same mindset may also apply to digital marketing. Many […]

3 Creative Ways to Market Your Restoration Company

If you’ve heard it once, you’ve heard it a million times. Find “creative ways” to stand out from the crowd in your marketing. But with competition being so prevalent in this industry, how does a restoration company really do that? Is it marketing to insurance agents and adjusters, to plumbers, to the general public? Is […]

CREATING A CUSTOMER CONNECTION

 bowie15/Essentials/iStock It’s time to get very personal … with your customer. Don’t be offended, but your marketing has nothing to do with you. It’s not about your brand or your services or your amazing special offer that has worked for years. More than ever, marketing is completely about your customer. The rise of mobile has […]

Successfully Marketing Your Restoration Company on Social Media

Plus, 5 critical social media mistakes to avoid Are you wondering “IF” you should be using social media to market your restoration business? The answer is a huge and resounding YES! But, if you want to create a strategy that will have a long life cycle, you need to understand why social media really matters […]