Search Engine Optimization is a critical component of marketing strategies in many industries, and it is quickly becoming a required element of Cleaning and Restoration marketing. Professionally executed restoration SEO, by Spot On Solutions, creates a multitude of benefits and opportunities and should be implemented as soon as possible – the longer you wait, the greater the investment required to catch up with your competition.
Cleaning and Restoration SEO, when properly implemented, provides excellent lead generation opportunities. The first step involves a comprehensive keyword analysis. We help your Cleaning and Restoration analyze your business and determine your best prospects – and subsequently your best long tail keyword. What’s a long tail keyword you might ask? It’s a keyword phrase, three to five words in length.
When your restoration prospects are looking to find an agent or policy, what will they type into Google?
Let’s say they type in “disaster restoration California” or “Business restoration FL“. If so, where would your company want to appear? Clearly, your company wants to be on Google page one. This is called an organic SEO listing SERP (Search Engine Results Page). There are no pay per click fees (PPC) for these listings – they are based on relevance.
Cleaning and Restoration SEO provides a competitive advantage for your company. Restoration SEO offers agents a great way to do this. When you are speaking with a prospect, you want to convey your professionalism and expertise. A great way to prove that you and your organization are the authority in your market is to ask Google. If you are proposing an Water Damage solution Idaho Falls, ask your prospect to search Water Damage Idaho Falls – and show them you come up first because you are the specialist.
There are many SEO solutions available in the marketplace: those which focus on local searches, those which specialize in platforms or technology, companies which promote link building and many more. When choosing your restoration SEO provider, select a company who understands Cleaning and Restoration marketing. A company which knows restoration SEO should dominate Cleaning and Restoration long tail keywords. If your company is thinking about restoration SEO, restoration search engine marketing or Cleaning and Restoration web marketing, ask them to demonstrate their rankings with their own keywords.
If you need help finding the authority on “Cleaning and Restoration SEO”, just ask Google.