Creating a Successful Marketing Strategy For Your Cleaning Services Company

marketing plans (strategy) for cleaning servicesHere at Spot On Solutions, we have found that digital marketing for specialized services, like cleaning services, gives a greater return on investment when compared to print marketing in getting new customers and increasing sales. Why is this the case in today’s market? We live in a digital age where people spend the majority of their time on electronic devices browsing the internet or social media platforms. Digital marketing puts your company’s name and information right at peoples’ fingertips, in the very place they are already looking – whether that be Google, Facebook, Instagram, etc. Creating a strong digital presence, whether through an optimized website, social media accounts, or a combination of both, you can take your cleaning business to the next level. Are you ready to take that next step in your business and get an edge on your competitors? Here are just a few ways the marketing specialists at Spot On Solutions will work with you to create marketing plans and strategies catered to the cleaning services your company offers.

Marketing strategies For Cleaning Services

1. Offering Social Media Management

Did you know that 80% of people between the ages of 18 and 35 are on some form of social media?  From Facebook to Instagram, LinkedIn to Twitter, these platforms are popular among many of the potential customers in your service area. Since they are already on these sites, why not put your company on there as well? When you can connect with potential customers who could benefit from your cleaning services, you will see your business grow. However, simply having a social media account for your business is not enough. You need a social media manager who can help you optimize your social media platform presence, create posts that command attention, generate engagement from your followers, and provide connection and interaction with people in your community. We cannot emphasize enough how beneficial it is to take advantage of social media and the marketing that is available there for companies that offer cleaning services, and we can help you take advantage of and maximize social media marketing. 

2. Design and Manage a Quality Website

Companies that have an optimized website, offering an easy-to-navigate menu and helpful information and tools describing the services offered and how to go about contacting the company have a higher rate of incoming calls than those without. The more calls you get, the more customers you get – and the more customers you get, the more money you make. We know that your focus is the services you provide, and making sure that you customers are happy and satisfied with your cleaning services, which is why letting Spot On Solutions handle your website design and management will allow to you to keep your focus where it matters most and still get the benefits of website marketing. 

3. Apply Search Engine Optimization to Your Website

Now that you are building connections through social media and providing a website full of information for your customers, it is time to implement Search Engine Optimization (SEO) to increase traffic to your website and keep your company relevant. IF someone needs cleaning services in your service area, one of the first places they are going to go to search for those services is Google. Spot On Solutions has a long-proven strategy of using SEO’s to make sure that your business is one of the first ones people see when using a search engine. We know how to implement high quality and high volume keywords that will attract attention to your website, and get you the call for services. 

When you let Spot On Solutions apply our marketing strategies to develop a plan for cleaning services, you can count on your business growing. We know the value that digital marketing can add to a business, especially one offering cleaning services, and we are ready to help take yours to the next level. 

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