If you feel like your cleaning and restoration website is getting a little stale it probably is. You may have considered a website redesign, but the project has likely been put off due to other projects or budget issues. But what you’re really doing is putting off the inevitable—you still need to redesign your website, and the longer you wait, the more difficult the task and the more customers you could be losing along the way!
Before getting started, take a good long look at your restoration company’s website, and put yourself in your customer’s shoes. Is your website easy to navigate, and can you find the information you are looking for? Does the website have valuable information that is of interest? Is it easy to sign up for newsletters or to contact your business? Is your website mobile friendly? Are there clear calls to action?
If you answered no to any of the above questions, you should consider redesigning your website.
Your restoration website should look nice, but that is NOT the most important element. It also needs to be easy for potential customers to find the information they are seeking. You know that the cleaning and restoration industry is extremely competitive and often people are reaching out during a time of stress when they need help quickly! As soon as they Google keywords such as “water damage”, “fire damage” or “flood cleanup” you need customers to FIND YOU FAST!
That is easy navigation is critical for any website related to the cleaning and restoration industry. IF it is difficult to get around most people will BOUNCE! They will simply give up and go to your competitor, no matter how nice your website looks.
You are the Restoration Expert – Use Good Content to Improve Rankings!
Content is even more important when consider an effective website design, and essential website features will come easily with great content. Use call to action buttons to target your message and use social media to promote useful content. Identify areas where you can help your audience get the information they need, while also collecting their information for lead generation.
An abundance of smart content will also help with SEO efforts. If you don’t already have a blog, start one and start posting. Everything you create will help boost your search engine rankings, and will improve your overall performance in search.
Chances are, your existing website is not optimized for lead gathering, and you are missing out. Be sure to implement lead gathering strategies into your new website, and consider how you will gather information from prospective customers. Use call to action buttons and forms to encourage visitors to signup for your newsletter or to provide their email in exchange for a free download.
Make sure it is easy for your visitors to find your forms and call to action buttons, and don’t overburden your forms with requests for information that is not absolutely necessary for your lead gathering purposes. The more information you require, the fewer conversions you will have.
If you are attempting any type of redesign, it is important that your website features responsive design. Somewhat of a new term, responsive design will optimize the appearance of your website when it is viewed on a computer, tablet or smartphone. The design will utilize the space available in each medium, and will automatically change based on the platform being used. It is critical that your website be mobile friendly. Searches done from iPhones, iPads, and other smart phones increase every month.
Also keep in mind that Internet Explorer is losing market share in the browser world. Ensure your website displays correctly in Internet Explorer, Firefox, Chrome and Safari, at the very least. You can utilize your website traffic data to identify which browsers are the most popular among your visits, as well as what devices your visitors are using to access your website. Use this information to your advantage when creating a responsive design.
Redesigning your website is a big project, but can pay off significantly for those who do it right. With a focus on simple navigation, great content and effective lead generation, you will improve your SEO rank and increase traffic to your website.
Spot On Solutions builds a smart SEO foundation into your website redesign to get your redesigned website off to the right start. Be sure to ask a lot of questions upfront, and be sure to address SEO and website responsive plans when beginning your website redesign project. Investing in a website redesign that captures clients can pay huge dividends for the growth of your business. See how your website stacks up against your competition with a FREE website analysis today.