With our digital world ever-changing and rapidly growing, you have probably heard of several new terms like the cloud and algorithm which can be confusing at best. There are so many new and improved tools available that will maximize the use of digital marketing for your business and it can all become overwhelming while simultaneously running a home skilled trades business. That is why we at Spot On Solutions have taken the time to learn the ins and outs of digital marketing so we can tailor strategies specifically to help you grow your business and give you the lead on your competitors while you remain focused on your work. One service we offer through digital marketing is a technique called retargeting. It is designed to get you more calls through specified ads and audiences. You may be wondering what retargeting ads are and how they might be able to work for you. Retargeting ads are specifically aimed toward users who have visited your company’s website in the past but have not yet completed a call to action or filled in a contact us form.
How Retargeting Ads Work For You
These ads work by using a simple tracking code or pixels that will entice past visitors to visit your website again. When done correctly, relevant ad placement is then displayed on other websites or shows up on a search feed when a potential customer searches for a similar service to what you offer. Our marketing experts are highly skilled and experienced at what they do. Here are just a few of the benefits of utilizing retargeting ads and what it can provide to your skilled trade services company:
- We create ads easily and effortlessly and, sometimes, even for free through Google’s Ad gallery. You can then choose an image or a video, add some relevant text, and we get it posted. Once the ad is created and running, the ad code will get to work and share it with people who have already visited your site as they search through other websites online. Just the convenience of creating these ads alone is reason enough to take advantage of it!
- When you are looking to invest in digital marketing services for your business, it’s important to know that retargeting ads offer a very high return on investment upwards of 91%. When retargeting is managed by our marketing experts at Spot On Solutions, the results are promising and limitless. Since we have made it our priority to understand skilled trades, these ads are tailored to be seen by people who are already interested in your business making it so they are more likely to convert into paying customers.
- When you utilize digital marketing with retargeting ads, you have the power to specify whether you want your ads to be seen by everyone who has already visited your website or you can specify them to people who have spent a certain amount of time only.
If you are ready to find out more about retargeting ads from a knowledgeable and reputable marketing team, get in touch with us today! We are the leading experts in not only the digital marketing industry but in skilled trade services. We have developed successful plans and strategies to get the most out of this digital marketing tool and make your business successful. Spot On Solutions is ready to help you get started on maximizing the benefits of retargeting to drive your skilled trade service business and help get you in front of more potential customers and clients.