In today’s modern world, there is very little more frustrating than a webpage that will not load quickly, or when menu links don’t work. While this may seem like minor issues, they can be detrimental to the growth of your business and retention of potential customers. With how much time consumers spend on their mobile devices, a well-designed website will not only help your business make an awesome first impression with potential customers, it will also increase satisfaction. By avoiding the following common mistakes you will increase the satisfaction of your website and in turn your company. You can increase traffic to your website by implementing a user-friendly site that is easy to navigate, loads quickly and has relevant information for visitors. This will not only increase the number of people who visit but also improve customer loyalty, satisfaction, and retention.
Skilled Trades Services Web Design Mistakes to Avoid
Many Construction websites do not have a clear call to action. Acall-to-action (CTA) is one thing you have control of on your website, so it’s vital to understand and use them effectively. It’s the gateway between your web pages and your customers. A well utilized CTA will help customers navigate from one actionable step to another. Using CTAs at every possible opportunity to prompt visitors for further interaction with your site or brand is paramount to the success of your business!
By using direct language, providing relevant content, and giving clear instructions that are only a click away you can greatly improve the user experience and provide your clients with a clear sense of what to do. Some strong website CTA for skilled trade companies include:
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With the use of clear CTA’s you can lead your customers to exactly what they need on your website, and help them get in touch with you easier and faster than ever before – this will provide awesome results in more business calls and more satisfied customers. With the increase in lead generation you will see positive results.
If you need help with your website’s call to action options that’s where Spot On Solutions can help.
One of the biggest mistakes a skilled trades company makes is not using analytics to measure the performance tasks of your website. In fact more than 75% of small businesses do not utilize analytic tools to track performance – mainly because they do not understand analytics or have the time to commit to it. Your website is a valuable investment that when prioritized can make your business more successful. By partnering with Spot On Solutions you partner with a company that is highly skilled in helping you create and maintain a successful and well designed website. A major benefit of using website and online marketing is the ability to easily track, test, and adjust what’s working and what isn’t working and how we can maximize what is. Our team of marketing specialists have the experience, tools, and analytics services required to monitor and measure your website’s performance. Our team of experts is the best in the industry and we know how important a well-designed and functioning website is for your business and how to make sure yours is the best it can be.
Another common mistake skilled trades companies’ websites make is weak search engine optimization better known as SEO: A well- designed website will do no good if traffic isn’t being driven to it. If potential customers are not being directed to your business’s page, then it doesn’t matter how fast it loads or how aesthetically pleasing it is. Creating relevant content is another key component to being discoverable in search engines like Google. Relevance comes from quality content that is directed towards clients needs. By providing useful content in an easy-to-read format, you are more likely to generate leads than if you simply have a contact form on a page that can be completed in seconds by anyone who visits it. In order to be successful with SEO, you need to have a knowledgeable team behind you that knows the ins and outs of search engine analytics. SOS not only specializes in quality well-designed websites but in SEO services as well, and we know what it takes to so it is seen by the right people at exactly the right time in the right area!
When you partner with Spot On Solutions for website design services, we guarantee that all common website mistakes will be avoided, and that you are getting the most out of your skilled trades services companies page, while also providing the best user experience for your current and potential clients. Don’t miss out on potential customers by having a less than stellar website call SOS for web design services today.