Restoration work is rewarding. Homeowners call on the worst of days and your team makes them feel safe and secure again. Your current success is a result of quality relationships with your clients. In the cleaning and restoration business, however, growth requires 1) finding new clients and 2) building additional services for current customers. While you could constantly send discount coupons and hope for more business, Spot on Solutions has some better ideas.
Facebook is the most popular social media platform for your clients; they manage their social networks while they look for advice, reviews, and customer results. These potential decision makers are also passively and actively scanning for information about the restoration industry. A comprehensive Facebook marketing strategy can help you gain trust, build relationships, increase your reach, and direct potential prospects to your website.
Social media marketing support can help you personalize your campaigns so that you target the right audience, stay in front of potential customers, and increase referrals.
Over 1 billion potential customers are waiting for you on social media networks – and so are your competitors. However, posting too often can damage your campaign, not posting enough won’t get any results.
Focus on results: qualified leads that are ready to purchase. Personalize your campaign to target the right audience, stay in front of potential customers, and increase referrals. When your Facebook Page is flooded with inviting content, customer experiences, and positive reviews, then your company will be top of mind when a client needs emergency or restoration services.
By improving your content and maximizing search methodology, you can increase your chances of bringing in more targeted organic traffic. The more quality, relevant content pieces that you post, the more likely search engines will be to rank your pages higher on the search engine results page. Spot on Solutions creates a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.
Facebook marketing is a different animal than email marketing. To accomplish your goals, the team will help you clearly define your best “future clients” then cater a message towards their personalities, culture and expectations.
As you further define your campaign goals, you need to agree on a single focus for the campaign. For example, is the goal to offer free DIY information, market your emergency service, or explain other lines of business? Too many goals can lead to an overload of information and deter your recipients.
Spot On Solutions not only provides solutions to some of the most challenging aspects of the business for cleaning and restoration owners, they will customize marketing plans to help you capture and convert Facebook interest into clients. Then they back up the plan with data. Spot On Solutions reports real numbers to help you spend wisely and grow your business.