Hi, I’m Derek Preece. I am an entrepreneur, a speaker and a coach. I also am the founder and CEO of a successful cleaning & restoration business as well as the co-founder of Spot On Solutions and On-Point Leadership Academy.And welcome to the first video in my 5 part video series where I’m going to take you through the
5 BIGGEST FACEBOOK MARKETING MISTAKES CLEANERS AND RESTORERS MAKE AND HOW TO AVOID THEM.
Now first off, I sincerely hope that you realize that if you own a cleaning or restoration company – your customers are ON Facebook. And they’re not only on it – they’re on it A LOT.
And if you’ve been avoiding getting on the Facebook marketing super highway because you’re not techy, or have convinced yourself that you don’t need to use FB because “your customers won’t be looking on FB when they have a flood in their house”, you my friend, are M I S S I N G the Boat!
(watch the video here)
Fact is, your potential customers ARE on FB and you’re right, they won’t be looking for you on FB when they have a flood in their home. They’ll REMEMBER you BECAUSE you are on FB and that you CONNECTED with them.
Like it or not - it’s time to start DOING FB.
So, as you’re embarking on the whole FB journey, I want to help you avoid the biggest mistakes cleaning and restoration businesses make.
Here’s Mistake #1 – CCs and Restorers Don’t Post on a Consistent Basis.
I get it; posting to FB regularly can be a huge pain in the butt. But I think for the most part, it’s hard to simply remember to post. We run into great opportunities ALL OF THE TIME that we should snap a quick picture of and share. We just don’t think about it at the time it happens.
I know, when you’re in the middle of cleaning a carpet or extracting water from a flooded home you’re in PRODUCTION MODE – not Facebook Mode.
Usually, we think how great a post a particular event would be AFTER the event has come and gone and it’s too late. We tell ourselves we’ll do it “Next Time”. Or we’re really good at posting for a week or two or even a month and then we fall off again.
Well, there are 2 problems in following this vicious cycle:
#1 – Your potential customers never see content from you enough to build a relationship with you. So, when they need the services you offer – they don’t remember you.
#2 – The Facebook Algorithm. The FB Algorithm decides what posts to show, to who, and when to show them. And although there are about 100K different factors that the Algorithm looks for, consistent posting is a biggie.
Think about this: When someone visits their News Feed, there are around 1,500 stories waiting to be seen from their friends and Pages that they follow. Since the average person doesn’t have the time to read through 1,500 posts, Facebook’s algorithm prioritizes these stories to show users what they’re most likely to be interested in based on their relationships, their interests, and how often they’ve engaged with someone in the past.
Your fans can’t engage with you often if you don’t POST often.
Like I said, there are thousands of reasons that FB uses to not show your posts, but not being consistent in your posting ranks at the top of the list.
So how do you avoid the mistake of not being consistent with your posts? Here are a few tips you can use:
- Set triggers. Something to remind you to take a minute to snap a picture and publish a post. Use your smart phone for this. Set alarms each day.
- Always be looking for opportunities and situations that would make great posts. And then snap a picture. Posting to FB is a mindset.
- Commit to posting 3-6 times every week.
- Schedule your posts. Did you know that FB has a tool built right into it’s platform that allows you to schedule your posts to be posted in the future. You don’t have to physically post every day. Spend 1-2 hours, 1 day a week and create 3-6 posts and schedule them to be delivered throughout the week.
There are other things you can do. But if you want to grow your business you need to commit to consistently posting to FB.
That’s it for now. Make sure to join me in the next video to learn about Mistake #2.
And BTW - After you've watched the video, I'd love to hear from you. I'd love to know if you found this info helpful and what successes or struggles you've experienced with posting (or not posting) consistently to FB.
Write your comments in the section below. I appreciate it.
Best of success to you,