Google My Business: What It Is And How It Can Help Your Business

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google my business, create google my business listing, GMB account set upGoogle receives an average of 3.5 billion searches a day. What if those searchers became your customers? Web searches have a major influence on the exposure of companies ranging anywhere from small-town businesses to global industries. That is why many businesses are engaged in an ongoing battle for recognition, consumers, and sales in the online world. As this battle intensifies, it will be advantageous to have a verified Google My Business (GMB) account.

GMB is a free and easy-to-use tool for businesses, organizations, and companies to manage their online presence across various platforms on Google. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. Google My Business is definitely something you want to have when trying to boost your SEO or PPC. Call our team to learn more about how this works. 

GMB Connects With Google Maps.

People are always searching locally for restaurants, hotels, salons, stores, you name it. We’re talking billions of local searches made monthly! Google Maps not only provides your customers with directions to your business, but they can also leave and see reviews, view pictures, and ask questions. Google Maps also considers factors like relevancy, distance, and prominence, making it easier to attract the right customers.

GMB Connects Across Devices

Did you know that the average American adult spends more than 11 hours staring at a screen and checks their smartphone every 12 minutes? If you are a business owner, you want to reach as many potential customers as possible, whether it be through smartphones, laptops, tablets, etc. A great advantageous component of GMB is its compatibility with all devices, allowing your business’s information to span across various forms of media. Smartphones especially have become indispensable shopping tools that people rely on to do research and make purchases.

Customers Can Book Appts Fast

Did you know that 1 out of 2 customers will search out a business online with the intent of scheduling an appointment? Through another new feature on GMB, customers can book appointments straight from your business profile. Google works with 3rd party scheduling software providers to enable online booking through Google Search, Maps, and Reserve with Google. Another great way to make yourself show up on Google’s search engine is to run Google Ads to your website – Pay-Per-Click is the best way to advertise online today! If you’re unsure how Google Ads works, contact Spot On Solutions.

Tips To Help Your GMB Stand Out

Add Business Photos And Videos

Visual media can help your business profile stand out on Google. Be sure to take photos that are in-focus, well-lit, with no excessive filters. It’s important to maintain a sense of reality. In addition to adding photos, you can now add videos (up to 30 seconds). It might be a fun idea to give a virtual tour of your business space. Better yet, you can connect with a Google Trusted Photographer to take photos and videos for you!

Make Posts And Add Details With Attributes

It’s always helpful to keep your potential customers up to date with a new feature on GMB called “Posts”. With Posts, you will be able to share information, encourage reservations, promote email newsletters, buy products, etc. Another feature that provides customers with extra information is “Attributes”, which covers questions like what payment types are accepted, whether gift wrapping is available, whether the location is wheelchair accessible, etc.  

Easy Set Up

So you want to utilize all these great features to promote your business for free across Google? Click here to set up your GMB account today!