Google has been implementing some pretty big changes for businesses that use their platform (see our post about changes to Google My Business), and Google’s Universal Analytics (UA) is seeing some of the biggest changes. In fact, on July 1, 2023, UA will stop collecting data altogether. Don’t worry, for six months after that date you will still have access to historical data collected by UA, but once those six months are up then even that data will be gone.
The new platform Google is rolling out to replace UA is called Google Analytics 4 or also known as GA4. We know that changes can seem overwhelming which is why we are going to break down everything you need to know about the updated platform, GA4, so you can be ready to make the switch for your business analytics.
Understanding the new metrics and what they represent will take some time, but we can help you with that. In fact, we can help you better understand all the changes coming with GA4 and help with transition planning so we can take advantage of all GA4 offers for your business as soon as it takes over. Give Spot On Solutions a call today and we can help make this change one step at a time.