Contributed By Lisa Lavender, iRestore
In the world of restoration and emergency services, strategic marketing and relationship development can be very complicated. There is not a right or wrong; there are a variety of successful strategies that can be built and executed. Ultimately, one could say that the optimal mix is:
Story of Happy Customer and a Referral
Happy Customer had a loss 8 years ago. They were thrilled and thankful for your company’s service. You have successfully engaged them in your social media and send them periodic emails. Your company name stays top of mind because you are periodically touching them with your initiatives and engagement.
Happy Customer has a neighbor, a tree fell on their house, and heavy rain poured in causing damage. Joe and Jane Waterloss are distraught. Happy Customer without hesitation refers you, AWESOME Restoration Company.
Without hesitation, Joe and Jane Waterloss pull out their phone and search AWESOME Restoration Company. There is nothing appearing on the first or second page; they give up and just call GOOD Restoration Company.
Unknowingly, a new customer was lost.
What if you had not been engaging Happy Customer consistently over the last eight years? Would they have remembered your name or thought to refer you?
This is just an example of how we must strategically and proactively manage our presence and relationship building approaches. Today, more than ever, strategic, and consistent marketing is critical to maintaining and growing your restoration company.
A couple of things to consider:
iRestore, Restoration Management Software, has all the tools you need to run your jobs, your operation, and manage your relationships.