Let’s talk about digital marketing and how it completely changed the game for cleaning services companies and really any business in today’s market. One of the most powerful ways to increase your digital marketing success is through pay per click or PPC advertising. PPC is a cost effective way to increase your business, with measurable success. Once cleaning service companies learn how to utilize PPC effectively, it will bring an exponential increase in traffic to their websites. At Spot on Solutions we love coaching our clients on what exactly PPC is, what it can do for your business, and how it can benefit you in the digital marketing world!
One of the first questions we are asked here at Spot On Solutions is what exactly is PPC? Pay-per-click marketing/advertising is designed to effectively drive traffic to a company’s website. We do this through ads that have a link, these links then take potential clients to the business’s website when clicked on. Whenever a customer clicks on a PPC ad, the advertiser gets charged. Advertisers will pay a set fee every time a customer clicks on a PPC ad, thus they are paying for actual visits to their site versus just paying to attract attention to a single ad. Now that we know what PPC is and why it’s vital to the success of your business, let’s go over what it can do for you!
With Spot On Solutions we know that PPC ads that are relevant to your customers needs will bring increased traffic to your website and in turn these website visits will result in more business for your cleaning service company. PPC has some amazing benefits, some of the top three benefits for you cleaning service company are:
Nearly every day potential customers find themselves online searching for solutions regarding their specific needs for cleaning services near them. With our unique strategy for PPC marketing we cater to these potential customers by using targeted ads that meet their search criteria. Unlike using other avenues of marketing PPC targets and attracts a specific audience and demographic who are in need of your specialized services. Rather than just posting an ad on social media in hopes that someone see your cleaning services ad , PPC targets an audience that will not only see your ad but they will see it at a time that they need the services you offer. PPCs are highly valuable but can be a bit tricky from time to time as cost-per-click can rise or fall depending on various factors, so how can you take advantage of PPC and be successful at it? Let an expert handle it for you!
Spot On Solutions is highly skilled in creating and developing PPC campaigns specifically tailored to your business. We utilize a well-defined advertising and marketing strategy to generate more leads and direct more customers to your website. Having your PPC ads show up on the first page of results is crucial and we specialize in creating ads that are relevant to make this happen. We have devoted our resources to finding out how to be the best in the marketing business at creating and posting relative content to your business. Trying to navigate PPC on your own can be stressful and time consuming. It requires a lot of time,energy, and intention to monitor your campaign, experiment with different ads and approaches, and optimize your results. We know that as a cleaning services company owner, time is not something you have in excess, so let the team at SOS handle this process for you. At SOS we have the best team with the necessary experience, expertise and time to develop a successful PPC campaign for you! By teaming up with SOS today this will give you the leading edge in the cleaning service industry! Call SOS today to see what PPC can do for your company.