Social media marketing for cleaning and restoration companies can be a great ROI. Utilizing social media can be a tricky process, but if utilized correctly it can be a great communication tool that can build and strengthen relationships between you and your potential clients. So, how can you successfully utilize social media marketing for your cleaning and restoration company?
Spot On Solutions has come up with a few great tips that can help you find social media success.
Too often we see companies that will start up a social media account, post a few times in the first few months, and then the account is neglected or forgotten. If you are going to utilize social media find a schedule that works for you or delegate this task out to an employee.
Come up with a posting schedule that not only works for you but your audience as well. One of the things you will learn while utilizing social media, is that people don’t like to be spammed. Posting too often, or posting poor quality content will most likely scare away your audience. If posting content 1-2 times a day is working for you, stick with that schedule. It is okay to throw in an extra post every now again but don’t go overboard.
Social media is a platform that thrives on two-way communication. That is why your cleaning and restoration company should consistently engage your audience. Make a connection with your audience, respond to their questions or comments. A good rule to follow is 90% quality, engaging content and 10% sales.
Does your cleaning and restoration company have a voice that depict your culture and values? Represent your company to the audience you are trying to attract in a consistent manner. If you pride yourself on being positive and uplifting, then stick with positive and uplifting content. Never underestimate the importance of having a strategy for the type of content you will post.
Need help with your social media marketing? Spot On Solutions can create a custom plan that perfectly suites your needs.