Marketing Tips for Your Cleaning Services Company

No matter how good your cleaning services are, you won’t be in business very long if no one knows about them. 

Whether you’re just starting or already have established customers and want to expand, it’s essential to put as much energy into marketing your business as you do into providing your services. 

Cleaning Services Marketing

Use these 5 tips for your cleaning services marketing to new customers and find clients that may be outside your current geographic area.

1. Start with your Google My Business listing

Set yourself up for success by creating a Google My Business listing. This free tool allows you to customize your business name, address, phone number, and website URL so that prospective customers can find you when they search online. 

Create a customized description of your cleaning services marketing and highlight any specialties you have. 

A comprehensive report will make it easier for prospective customers to see what services you offer at a glance, rather than having to click through each listing individually. 

2. Use social media ads

If you’re looking for cleaning services marketing, Facebook and Instagram are two of your best bets for reaching a diverse range of clients. 

According to a survey, one in three people prefers to receive communication from local businesses via social media. And with more than 1 billion active users on Facebook and 500 million on Instagram, there is plenty of room for a broad reach. 

If you’re worried about getting little return on investment from social media ads, keep track of what works and what doesn’t; adjust accordingly as needed.

3. Build a strong email list

Online marketing lives and dies by email, especially for cleaning services companies. Once you have some folks signed up, you must nurture those relationships by sending relevant information or promotions tailored to your audience. The best way to start growing your list is to build a landing page with an offer (free report, guide, or eBook) that you think is valuable to your target market. 

4. Build links

There’s a lot of debate over whether to build links or get customers, but in reality, it’s always a good idea to do both. If you can create content that people want to share and start picking up links, you’ll quickly be able to earn more customers. There are many ways to pick up backlinks:

• Guest blogging
• Commenting on popular blogs and forums
• Creating content in your niche

However, there are other methods if you don’t have time for these things (or they don’t work for your business). Link building is one of those areas where shady tactics aren’t necessary, if you build something useful and valuable, people will naturally link to it. 

5. Write meaningful content

In today’s social media-driven world, an organization’s success lies in its ability to produce and share great content. If you can learn how to increase your content marketing output, you’ll find it easier to generate leads and sales. 

According to a study, organizations that produce 1,000 pieces of valuable content per month generate 10 times more leads than companies that don’t. First and foremost, make sure you understand your target customer. There are a lot of opinions out there regarding what makes a successful cleaning services marketing campaign. Still, ultimately it comes down to one thing: whether or not you can connect with your target audience. 

Spot on Solutions is a marketing company that specializes in helping companies like yours reach new customers through effective branding campaigns. We want to help you grow your business, so we can put together some tips for marketing your cleaning services company. 

Spot on Solutions has helped hundreds of businesses achieve their goals by providing them with cutting-edge digital marketing strategies and solutions. If you’re looking for a team that knows how to market your cleaning services company, contact us today.