In our modern, fast-paced world, it feels natural to live with the expectation of getting immediate results. From a quick google search to streaming your favorite TV show in minutes, it’s no wonder people tend to get impatient when they don’t get what they want NOW.
The same mindset may also apply to pay-per-click (PPC) marketing. Many people go in expecting next day results when in reality, it takes time to get the freight train rolling. Contrary to popular belief, PPC results don’t always happen overnight.
If you’re one of the many business owners wondering why it’s taking time to get your PPC marketing efforts off the ground, here are a few key factors that you need to know about Google Ads and what it takes to get PPC results.
When a google ads account is turned on, it needs time to build data. Your competitors have been using Google Ads to drive internet traffic to their websites for years, so Google needs to see how your ads and your website match up. If they find that your ads are generating clicks, that they are relevant to your website, and that your users are finding your website pages valuable, they’ll reward you by allowing your ads to show up more often and in a higher position. Without that data, Google isn’t quite sure where to put your ads and you are relying on an aggressive bid to get you in those higher positions
Successful digital marketing not only takes time, but it also takes money to get a big return on your investment. Companies that are more aggressive with their budget tend to see higher returns and greater results. There are several factors to be considered when determining the best budget for your goals. This includes the number of people you want to reach, the area you’re serving, analysis of past efforts, etc. At Spot On Solutions, we offer our expertise and industry knowledge when determining a budget to reach all your marketing goals.
One common marketing challenge is that your potential customers have to deal with an overwhelming amount of online information – including content from your competitors. While PPC is mainly referring to your ads, remember that your ads are directing people back to your website where they will decide whether or not they want to contact you. It’s important to help your customers sort through the clutter and find helpful information on your site.
Content is critical to the outcome of your pay-per-click efforts. Figure out what’s valuable to your customers and give them unique information that stands out. Try to explore new ways to engage with your audience or present them with fresh perspectives and information.
Most restoration business owners do not know how to strategize their PPC ads for the best results. Your speciality isn’t digital marketing – but ours is. Spot On Solutions offers monthly strategy calls with our clients to help business owners work with our account managers to meet their business goals. You cannot just let Google Ads run and think that you are going to get results. Optimizations have to happen and they need to happen the right way, based on your business goals and what is happening in your area.
So what is the takeaway message here? Have faith in the system and don’t start Google Ad advertising with the expectation of getting a quick fix. Instead, think of it as a long-term partnership with an agency that is committed to working alongside you to help your business grow and succeed. This approach is much more beneficial and rewarding, and you’ll be seeing a return on your investment for years to come. Connect with us at Spot On Solutions to get started!