The internet is the most valuable resource for driving new traffic to your website and new clients to your door. While a lot of restoration companies stick with the idea that their repeat clients are enough to keep them going, that just isn’t the case. As your company lives on, so does your clientele – they may move out of the area or become disengaged with your company for other reasons and you need to keep your client base growing to ensure your companies existence. Websites are not designed for your current clients. They already know you and what you do. When potential clients need your emergency services, they need to be able to find you before they find your competitors.
When you want to expand your potential reach, you want to invest in a website redesign. While your current website may be enough to keep you happy, it may not be up-to-date enough to perform well with different marketing techniques. There are a number of things that online marketing companies do to make sure your website is a top-notch online marketing tool that will keep potential clients on your site long enough for them to know that the services you provide are what they are looking for and that you are reputable and experienced in your profession.
Search Engine Optimization is one major online marketing tool used to drive clients to your website. When an online marketing company looks at your website, they don’t just make sure that your website is user-friendly, they will make sure that there is enough of the right kind of content to get visitors to stay on your page long enough to make a phone call to you.
When it comes to increasing leads, you don’t want to lack in the SEO department. It is almost guaranteed that your competitors are utilizing this tool and you want to also!
Pay-Per-Click is a necessity when you are using online marketing. Everybody uses PPC. When you want to rank on the first page of google for fire damage, water damage, mold removal or tile/grout cleaning, you need to spend some budget on paid advertising. PPC ads are always the top 4 results on the first page of Google. If your competitors are using paid advertising and you aren’t, you will miss out on quality job leads.
Online Marketing specifically geared toward restoration companies is a specialty! Restoration companies that use marketers who specialize in their field of service have a strong advantage over competitors who use online marketing companies that cater to everyone.
Spot On Solutions focuses specifically on cleaning and restoration companies and that gives us the ability to outperform other online marketers for a couple of reasons. First, we know your industry. We know what works and what doesn’t. We also know that restoration companies have their own language that outsiders aren’t familiar with. We aren’t just familiar with it. We specialize in it. So when it comes to content, we don’t just know how your company works, we know how to explain it to people who don’t.
If you have a cleaning and restoration companies and are looking into online marketing to help your company grow, call our expert team and let us help you!