Backlit silhouette of a construction site with cranes and steel structures building the word brand
In part one of this series, we talked about building a brand and company culture for your cleaning and restoration company. That is an effort that takes time and is something that is constantly evolving. Maybe you started with a very strong company culture and are just making some tweaks to improve it, or you’re starting from scratch with a new company or company experiencing too much division. No matter what side of the fence you are on, be patient and nurture the brand’s evolution. You are creating a fantastic marketing tool for your company, and it’s not something to be rushed. Fake culture won’t get you anywhere.
As you’re developing or evolving your brand, it is important to give it a voice, and the easiest way to do that is through online presence. These are some key elements to a slam-dunk website:
Coming up in the finale of this series on building a brand for your cleaning and restoration company, we will talk about how to take your now rockin’ website and make it a lead generation tool to bring you more business than ever.