If you are a business owner, more than likely you are aware of digital marketing and pay-per-click. If you are not, you should familiarize yourself with it so that you know what kind of edge your competitors have. Pay Per Click is the leading type of online advertising for all business owners including restoration companies. If someone has water damage in their home or business, you can guarantee they will look up “who cleans up water damage” on their cell phone. When a potential client performs a search on Google for a restoration service, the very first thing they are going to see is an ad in the top position on the first page of Google. In fact, the first four things they might see are four different ads for water damage restoration companies. If you are not in that position, your potential client will probably become your competitor’s client.
Digital marketing can be a scary route for a lot of business owners who have never done it before. There are a lot of questions that come up and need to be answered before a business owner starts feeling comfortable with the idea of pay-per-click advertising. Here are the most common questions we get asked by our PPC clients: