SEO Tips For Restoration Companies

14,000 people across the United States experience a water damage emergency either at home or at work every single day. On average, a fire department responds to a fire somewhere in the U.S. every 23 seconds. This means that restoration services are required every single day, leaving multiple home and business owners searching for restoration companies quite frequently. How can you make sure your restoration company is the first one those in need see when they search for ‘water damage near me?’ This is where search engine optimization (SEO) services come in handy. SEO services are designed with the intent to increase visibility of your business on an internet search, and, as a result, increase traffic to your website – and these services have proven to be very successful, especially for restoration companies. In fact, nearly 93% of website traffic occurs on search engines like Google, so if you want your website to be found, then here are some of the best practices for keyword search. 

SEO For Restoration Companies

Provide quality content that is easy for search engines to find. 

For restoration companies, you can offer and provide content that is unique to your services. So, for example, if someone searches for information on water damage restoration, you need to have published content on water damage restoration for your website to be relevant and found in those search results . Keywords in searches should appear multiple times in your content so that it finds your website relevant to the search results. 

Make sure your website is optimized for faster load times. 

A faster load time is one of the ranking factors Google takes into consideration when evaluating your website – which means that optimizing your website for the fastest load times possible will pay off in showing up on the first page in keyword searches. If you notice your website is loading slowly, consider using caching plugins, optimize images, or even reduce redirects. Whatever steps you need to take to make sure your website loads quickly are absolutely necessary in growing traffic to your page and increasing business. 

Ensure your website is user-friendly. 

 The user experience of your website will make or break your SEO efforts. If you are getting a lot of traffic from keyword searches, but then cannot keep those consumers on your website because of poor design or links that do not work, you will lose that business as fast as it takes to click the back button on the search browser. Easy navigation of your company’s website starts with your main menu. The easier to navigate your menu, the better the user experience will be.

If all of this seems overwhelming, or out of your wheel-house, do not worry, that is where we come in. At Spot on Solutions, we understand that, as a restoration company, you specialize in repair and cleanup services, not SEO and website services. But, we are experts in both. Not only do we have a thorough understanding of restoration services, we also have the leading experts on website design, content publishing, and SEO services the industry has to offer. When you let SOS take care of your website, you will get the advantage of optimized SEO services for your company. Call us today to see just what we can offer you and your business.