SEO or search engine optimization has grown to become an absolutely critical aspect of online marketing over the past decade. So what is SEO? SEO is the process of increasing the visibility of a website or webpage in regards to a search engine’s unpaid rankings. For anyone hoping to have their services visible to those surfing the internet, they need to utilize SEO to bring their results to the top of the search engine’s results. Research has shown that websites on the first page of results receive almost 95 percent of traffic while websites on the second page and beyond receive only about 5 percent of traffic. This is especially important for cleaning and restoration companies where there is often a lot of competition and other companies looking for clients. Here are a few more in-depth reasons as to why.
It provides credibility
Potential clients are naturally skeptical whenever they go onto a website for the first time no matter how good or professional your site looks. However, just about anyone would agree that they would trust a site that showed up in the top five of their search results as opposed to being the fourth link down on the 63rd page. There is an automatic, subconscious level of credibility that comes with having your website at the top of search results.
Some potential clients will be more thorough in their choice of what business to choose than others. In doing their research as to what company they should choose, they’ll type in multiple searches with different keywords and so forth. With high-quality SEO work done, your company will pop up high on the page in all those different searches. This is a huge credibility builder and greatly increases your chances of finding new clients.
Of course, simply traffic on its own doesn’t always mean more business, but it does have some great implications for the future growth and success of your business. A good example of how this works would be the difference between putting up advertisements on a street corner in North Dakota as opposed to an ad right in the middle of Time Square. Chances are that some of the people that come to your site simply because of your high ranking will remember your site and come back to it when your services are a more direct need in their life.
All in all, search engine optimization is the way to go if you want to be successful with the online aspect of your business, and having an online aspect your business is essentially vital in the world we live in today. Don’t waste any time with moving your business forward and finding the plethora of potential clients that are out there for you. Here at Spot on Solutions, we specialize in this field. We have helped many businesses rise to the top of the rankings in all the different search engines. When you’re ready to move your business forward and find more clients please reach out to us to we can help you optimize your search rankings!