We are going to cut right to the chase – social media marketing has the potential to revolutionize your construction business, especially if you know how to do it right. In the last few years, we have seen the benefits of businesses growing their social media following pay off in big numbers, and we have learned how to maximize all that social media marketing has to offer. For specialized services like construction, creating a large social media following will help you keep relationships with current and prior customers while also attracting new potential customers, and we are going to show you how.
Construction Social Media Marketing
Here are just some of the tips we will teach you when you let Spot On Solutions develop a social media marketing plan for your construction business:
Create Good, Relevant Content: The first step in getting peoples’ attention and engaging interaction with your company on social media is to produce content that demands attention. Posts with captions that draw you in, that are informative and beneficial to the consumer, and that make your name more known are key in getting more calls for services and attracting more customers. To be successful in social media marketing, your posts need to be relevant, consistent, and add value to your followers – and we can help with all of those things. We will help you plan and strategize social media posts with content that is relatable and informative to consumers, that also double as an ad. When the content is there, the followers will come as a result.
Create Opportunities to Interact With Followers: Posting the content to your page is just the beginning. Once posts are published, it is time to engage with your following. We want to help you target people who are in your specific service area so you can begin to build relationships and connect with real potential customers. With our help, you will be able to prompt followers to engage with your posts, whether through liking, commenting, or sharing them, and also teach you how to have meaningful interactions with those in your area that will create invaluable relationships. When your followers feel like you are giving them valuable information while also recognizing them and taking the time to connect with and respond to them, they are much more likely to remember your business and call you when they are in need of construction services and even refer you to others they know who may be in need of your services as well. Networking is crucial in growing your business, and social media marketing is the key to successful networking.
Create a Positive Way to Respond to Negative Comments of Feedback: As important as engaging with the good, positive comments on your social media is, it is just as important to learn how to deal with the negative because, unfortunately, it comes hand-in-hand with social media marketing. However, at Spot On Solutions we believe that there is no such thing as bad publicity, and we can teach you how to manage the good with the bad, and respond in an appropriate way that will still reflect good on your business.
If you are ready to implement these tips, and many more, into your construction company and improve your social media marketing, call Spot On Solutions today for a consultation.