Social Media Marketing Tips For Your Home Exterior Services Business!

home exterior services social media marketingIn an ever growing digital world did you know that the average person spends no less than 5-7 hours a day on media ? Although from our research there are no official figures for this statistic, we have found consistently the average consumer is seeing roughly 36 ads per day if not more. If you find that you are missing quality customers, social media could revolutionize your business especially if you specialize in home exterior services.

Social Media Marketing For Home Exterior Services

Social media marketing for your company guarantees getting you in front of and connected with potential customers in your immediate area. Through social media marketing, your business gains a leading edge on your competitor and puts your business and the services you offer at the forefront of the minds of potential customers so they know who to call when they are in need. At Spot on Solutions we are passionate about helping our clients maximize their business potential, and one way to do that is to engage with customers on social media. We take the guesswork out of what it takes to create a solid following. We will walk you through how to do that and how that could provide exponential growth for your business. 

  • Different from consumer goods, home exterior services are strictly circumstantial. While people are scrolling through social media they are unlikely to see your renovation ad and think, “Oh I need that right now , let’s buy it.” Instead, our marketing techniques involve social media posts that stay relevant and up to date with the people in your service area, we provide valuable information. With this unique strategy of relevance, consistency, and value your followers will become familiar with your name and when they find themselves in need of home exterior services, they know exactly who they will call. At Spot on Solutions we can help you plan and strategize social media posts with content that is not only relatable but informative to customers, and that will still serve as an ad for your business. This is the very first step in engaging with customers on social media and is paramount to the success of an increased customer base. *BONUS: Our current clients have found great success with our coaching for strategic scheduling out social media posts, 
  • Once content has been created and is live on your business account, it’s time for the fun to begin – real connection with real customers. We love helping you learn how to create engaging captions and prompts that encourage comments from followers, which is critical for engaging and growing relationships with potential customers in your service area and community. Once you start getting people to read and respond to your posts, you can begin to develop and foster those important relationships. When you respond to comments, it can make customers feel seen and heard, and any time you can give that type of recognition to someone, it can build relationships based on mutual trust and respect which creates repeat business. Even if the person commenting does not need your services, they are likely to recommend you to someone they know who does, simply because of the engagement you made on social media. Also fun fact: consistent engagement tells the social media platforms algorithm that people in your service area WANT to see more of YOU! 
  • Finally, we have all heard about social media ‘trolls’ at one time or another or may have even experienced them first hand, people who make rude comments or who try to create unnecessary drama. We pride ourselves on believing there is no such thing as bad publicity, everything is an opportunity in disguise. We can help you manage the good with the bad, and teach you how to flip the script on negative comments and interactions and manage them appropriately to still reflect good on your business. Keep your eye on the prize, the goal is to engage with customers and potential customers, and to grow your following and business on social media which we all know negative feedback is par for the course when developing an online presence. However, with the right team backing and supporting you, you can be confident on how to authentically engage with your customers and be successful at social media marketing. 

Get The Social Media Experts on Your Team

We understand that social media marketing for home exterior services opens up a whole new world, which is why we have taken the time to handpick the best of the best in social media managers so that we can help successfully grow your team. Let the experts at SOS coach you through social media engagement with your customers so you can start thriving in the digital world today!

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