Lessons in Leadership From My Grandma

As a kid, I was lucky enough to spend most of my summers at Grandma’s. My grandma was a fiery woman with a great sense of humor and an undying work ethic. She was strict, but incredibly patient and smart, with an uncanny ability to pass on her wisdom in a way that sticks with you. Some […]

Winning With A Marketing Company That Understands Restoration

So you’ve decided to invest in digital marketing for your cleaning and restoration business – that’s the easy part. The hard part is deciding which company you want to work with. Digital marketing is a proven, effective approach to reaching audiences and getting leads for your business. It’s no wonder why so many marketing agencies […]

The Dangers of the Neutral Zone

Progress and growth are two of the most fulfilling things in life. There’s nothing quite as satisfying as looking back and realizing you’re doing something better, faster, or more efficiently than you were weeks or months ago. However, life isn’t always rainbows and butterflies. There will be days when you look down at the scale […]

content marketing, digital marketing, restoration marketing

Get Organized With a Content Calendar & Start Seeing Results

Content, content, content – the driving force behind any brand and marketing strategy. What most people don’t realize, however, is the difference between content and content marketing.  Content can be considered as a single post, ebook, blog, video, etc. that doesn’t really lead a potential customer through the marketing funnel.  Content marketing, on the other […]

content marketing, digital marketing, restoration marketing

Facing Challenges With Optimism

Have you every participated in a challenge? A food eating challenge? A weight loss challenge? A marketing challenge? It’s so interesting to me how we both love and hate challenges. On one hand a challenge can be totally motivating and engaging. We even talk our friends and co-workers into joining us in some challenges. We […]

Monday mo, restoration marketing, digital marketing trends

Don’t Give Up. Climb That Mountain!

A few years ago, I made it a goal to hike 31 miles over the course of the year in honor of my 31st birthday. I spent countless hours researching parks, trails, drive times, and places to eat. Almost every weekend that summer was spent driving out to a hiking trail at various parks around […]

digital marketing strategy, digital marketing trends, restoration marketing

Adopt These 4 Qualities To Achieve Your Marketing Goals

As we continue to fly through the beginning months of 2021, it’s important to keep our goals at the forefront of our minds. In fact, according to U.S. News, 80% of people abandon their New Year’s Resolutions by the second week in February. Let’s strive to fall in the 20% category of people who are […]

Monday mo, restoration marketing, digital marketing trends

Understanding The Value of Setbacks When Pursuing Your Goals

According to U.S. News, 80% of people abandon their New Year’s Resolutions by the second week in February. This could be due to a number of reasons – lack of motivation, inefficient goals tracking, or an unprecedented setback. Setbacks are bound to happen, no matter how prepared we think we are. The good news is, […]

digital marketing strategy, digital marketing trends, restoration marketing

Amp Up Your 2021 Marketing Strategy With Spot On Solutions

While 2020 had its difficult moments, it created a slate for growth and discovery. In what ways has your business grown or changed this past year? As we continue moving further into 2021, we hope your business continues to adopt new strategies, improve old ones, and experience growth! At Spot on Solutions, we’ve learned how […]

digital marketing strategy digital marketing trends, restoration marketing

Marketing Trends To Implement In 2021

At Spot On Solutions, we’re always studying the latest marketing trends to deliver the leads you’re looking for. As we move into a new year, here are five marketing trends to keep in mind as you continue to grow your cleaning and restoration business.  5 Digital Marketing Trends For 2021 1. Faster Load Time Can […]