When running a construction company in today’s world, you need to know how to manage your digital platform and website. Luckily, there is a tool out there that helps you do just that. Google Analytics reports provide you with all the information you need to track and analyze traffic on your website, but if you don’t know how to make sense of all the data they provide, you won’t be able to make any needed improvements. Google Analytics reports use metrics, or quantitative measurements, to show you different data relevant to how your website is functioning and how much traffic you are receiving.
How To Read Google Analytics Reports
At Spot On Solutions, we understand that understanding Google Analytics reports can seem foreign and overwhelming, especially when the majority of your energy and focus is on your construction projects, and that is why we have dedicated our time and energy to learning how to read and apply all the information provided in these reports. We are going to go over some basic metrics displayed on Google Analytics reports and how to read them so you can start taking advantage of all they have to offer your construction business.
- Users: This metric shows you the number of visitors your website receives during the reporting period.
- New Users: This metric shows the number of new users visiting your website during the reporting period. When trying to attract new customers and grow your construction business, you hope to see this number growing steadily.
- Sessions: A session is considered a single visit to your website so this metric shows you the number of visits your website received during the reporting period.
- Sessions per User: Not to be confused with the ‘users’ metric, this metric shows you the average number of times a specific user visits your website. When you think about it, it is amazing that Google Analytics can differentiate website visits that specifically. This number can be a good indicator of customer retention, but with construction companies, you may not have too many returning customers. Do not be discouraged if this number is closer to 1.
- Page Views: People often think that ‘page views’ and ‘sessions’ are the same thing, but page views are the number of specific pages on your website that have been viewed not just your main homepage. If you are posting blog content on your website or have a page dedicated to customer reviews, the page views metric can let you know if those pages are being seen by customers and potential customers.
Once you understand how to read a Google Analytics report, you will understand what it will show you:
- How many visitors your website gets
- Where the visitors are from
- How website visitors navigate through your site
- What visitors do on your site
- Which elements do visitors interact with on your site
- How long do visitors stay on your website
Using this information, you can figure out what adjustments you need to make to improve your website design and functionality, improve marketing, and attract new visitors that could convert to new customers. If you are ready for more than just this preview has to offer in reading Google Analytics reports, then contact Spot On Solutions today.