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What’s New

See the latest blog posts and industry news.

Expert Panel: Finding Good Talent In a Competitive Hiring Market

Jan 26, 2023

Business owners are well aware of the growing challenges with recruitment and finding good talent to join their teams. Not only are we in the midst of a nationwide labor shortage, but finding people with the right qualifications and skill sets is becoming increasingly difficult.  We reached out to industry experts and asked for insights […]

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Using Google My Business For Your Business’s Benefit

Oct 21, 2022

Google search engine is overwhelmingly the first choice for online searches, accounting for about 86% of worldwide search traffic. So, if you aren’t already employing Google search engine optimization for your business, now is the time to start – especially since Google offers detailed business information for free.  How Google My Business Is Changing In […]

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Google’s Updated Google Analytics Platform

Oct 21, 2022

Google has been implementing some pretty big changes for businesses that use their platform (see our post about changes to Google My Business), and Google’s Universal Analytics (UA) is seeing some of the biggest changes. In fact, on July 1, 2023, UA will stop collecting data altogether. Don’t worry, for six months after that date […]

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Getting Your Restoration Business On Google’s Search Map

Sep 16, 2022

In our current digital age, consumers are constantly turning to Google for services and products that they can find locally. In their search, they are hoping to get validation that the choices they are making are the right ones. Google is a trusted source for information and it’s vital that you’re listed in their directory. […]

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Are you an expert?

We are looking for contributors willing to share their knowledge about the cleaning and restoration with the world! Check out our recent Expert Panel articles below and share your expertise today!

Expert Panel: Finding Good Talent In a Competitive Hiring Market

Jan 26, 2023
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Expert Panel: How to Make the Most Out of Trade Shows

Jun 30, 2022
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Expert Panel: Getting More Commercial Jobs

May 24, 2022
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Expert Panel: Tips For Choosing The Right Restoration Software For Your Business

Apr 19, 2022
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Get Motivated

Find inspiring stories, productivity tips and more.

Monday Mo: Lessons From The Goose That Laid A Golden Egg

Aug 15, 2022
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Monday Mo: Developing Leadership Skills and Giving Back w/ Lon Kreger

Aug 01, 2022
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Monday Mo: 5 Podcasts for Your Daily Inspiration

Jul 11, 2022
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Monday Mo: The North Wind and The Sun

Jun 27, 2022
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Publications

Check out our articles featured in industry publications.

Forbes: 11 Effective Techniques For Businesses To Promote Their Company Culture

Dec 02, 2019
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Carwash Magazine: How to utilize Google My Business tools

Jul 29, 2019
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Forbes: 12 Cost-Effective (And Easy) Places To Start Building Your Business’ Brand Recognition

Jun 27, 2019
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Forbes: Keep Up With Agency News And Trends With These 10 Pro Tips

Jun 27, 2019
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Frequently Asked Questions

Find quick answers to the questions we hear most often from our clients, prospective clients, and industry professionals.

Blog posts help boost SEO by positioning your website as a relevant source of information that answers your customers’ inquiries. When done correctly, blog posts will also signal to search engines that your website is providing relevant content. Search engines are all about relevancy and will reward webites with relevant content with higher positioning in the search results.

Although there are several distinct differences between a Google Local Service Ad and a Google Ad, the biggest differentiator is that Google Ads uses a pay-per-click model while Google Local Ads uses a pay-per-lead model.

When you get a review, whether it is positive or negative, always respond. The last thing you want to do is ignore it or respond too late. Remember, your responses to reviews have just as much of an impact as the reviews themselves.

Facebook is a great platform to start with. You can create a business page for your company and it’s easy to increase your reach on the platform through boosting and ads. Users can leave recommendations on your page for other users to see and help build your social proof. You can also link Facebook to Instagram to reach people on both platforms.
Every market is different, so we always take that into consideration. Our sales team always recommends a starting budget based on your area. From there, when we’ve established some good data from running ads, your account manager can help you determine if we should increase budget or not. Ultimately, we want you to spend enough money to be competitive in your area so you have good opportunities to capture leads.