Have you ever tried to learn a foreign language? It is no small feat and takes a lot of reading, learning, and practice. For many business owners, trying to understand Google analytic reports feels like reading a foreign language. At Spot On Solutions, we want to help restoration companies utilize Google analytic reports so they can track and analyze critical data from their websites and those who visit them. The amount of information that Google Analytics reports provide is extremely beneficial to business owners, especially when you are in the restoration business. We are going to help you understand how to read the Google Analytics reports for your own business so you can make your website more effective.
*Before we get started, we need to break down the basics of a Google analytics report. All Google Analytics reports display a combination of dimensions and metrics, and to understand what the different reports are telling you, you need to understand the dimensions and metrics.
Dimensions: Dimensions are basic attributes of the data that has been collected. An example of a dimension that may be provided for user data, for example, could be ‘State’ – which would tell you which states your site users are from.
Metrics: Metrics are quantitative, or number measurements. An example of a metrics measurement would be the ‘Sessions’ metric, which tells you how many sessions took place on your site over a given period.
Now that we reviewed what the reports will be made up of, let’s get into understanding one of them. The first report you are likely to see is called the Audience Overview. This report is a basic rundown of the traffic that your website gets. The metrics you will want to focus on from this report are:
While we only went through one report, it is important to keep in mind that all the analytics reports in the world are useless if you don’t know how to understand them and then turn them into actionable improvements. If you are ready to learn more or have help understanding other reports from people who know the language of Google Analytics reports, give Spot On Solutions a call today.