In the construction industry the world is primarily moving towards digital marketing, you might be asking yourself if video marketing is right for your company. The fastest- growing medium on the Internet today is video marketing. Almost all construction companies are making the most of this opportunity by incorporating and utilizing video into their other marketing efforts, such as their websites and blogs and their social media, but why not take the additional step and create a YouTube channel? YouTube is the second most popular search engine in the world and more than 1.8 billion people are watching it every month. Think of the potential clients you could reach if your business had a relevant and engaging YouTube channel with videos that are interesting and educational.
Video Marketing Your Construction Business
YouTube is a very effective video marketing tool for construction companies. YouTube not only allows you to connect with your audience in a way that other platforms do not, but their ads are highly targetable and can target a specific audience. Videos result in higher conversion rates, which means that an advertiser’s return on investment is significantly higher than other forms of marketing. Along with higher conversion rates, YouTube is a great platform for people to engage authentically with your construction company by watching videos and searching for specific content on topics that are relevant to them. This can be extremely useful if you’re looking to build trust and credibility around construction services and why people need them. Along with these benefits Youtube is known to increase the success of businesses through the following:
- Exposure to larger audiences
- Videos have more successful call to action rates
- Companies are more discoverable on Google
All you need is to simply create relatable video content on these topics, making sure that it’s of the highest quality possible, then share it with those on and off the platform.
We know as a construction company, your time is valuable and quite possibly not something you have much of and creating relevant video marketing content may not be at the top of your priority list, at Spot on Solutions not only are we experts on the inner workings of restoration companies and their needs, we have the leading experts in the digital marketing industry ready to help you succeed. Our marketing team is highly skilled in creating content that is relevant to your ideal customers and knowledgeable on what it takes to drive traffic to your business. We love helping construction companies find their specific niche through brand creation and management- By partnering with Spot on Solutions we will give you the unique strategy you need that will give you a leading edge on your competitors in the construction industry. At Spot on Solutions your success is our priority. Contact us today and let us help you get started on your Youtube Channel today!