In today’s modern world, there is nothing more frustrating than a webpage that lags or doesn’t load quickly, or when menu links don’t work. While these may seem like minor issues, they can halt the growth of your business and retention of potential clients. With how much time consumers spend on their mobile devices, a well-designed website will not only help your business make an awesome first impression with potential customers, it will also increase satisfaction. By increasing satisfaction you will then produce more leads, with these leads it will drive more traffic to your page. Creating and maintaining a well-designed website will help customers consistently navigate your website easily and effortlessly, while simultaneously giving them access to the information they need, this will also result in a positive user experience which will lead to more business. As a home exterior services company there are some common web design mistakes that should be avoided:
Web Design Mistakes to Avoid For Your Home Exterior Services Business
Many home exterior services websites don’t have a direct call to action. Acall-to-action (CTA) is one of the most vital things you have control of on your website, so it’s important to understand and use them effectively. It’s the gateway between your web pages and your current and potential customers. An effective CTA will help customers move from one actionable step to another. Using CTAs at every possible opportunity to prompt visitors for further interaction with your site or brand is vital to your success!
By using direct language, providing relevant content, and giving clear instructions that are only a click away you can greatly improve the user experience and provide your clients with a clear sense of what to do. Some strong website CTA for home exterior services companies include:
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With the use of clear CTA’s you can direct your customers to what they need on your website, and help them get in touch with you easier and faster than ever before – this will provide awesome results in more business calls and more satisfied customers.
If you need help with your website’s call to action options that’s where Spot On Solutions can help.
One of the biggest mistakes a home exterior services company makes is not using analytics to measure the performance of their website. In fact over 75% of small businesses do not use analytic tools to track performance – primarily because they do not understand analytics or have the time to look into it. Your website is a valuable investment and when prioritized it can make your business more successful. By partnering with Spot On Solutions you partner with a company that is highly skilled in helping you create and maintain a successful and well designed website. Our team of marketing specialists have the experience, expertise, and analytics services required to monitor and measure your website’s performance. We have used our resources to find experts who are the best in the industry and we know how important a well-designed and functioning website is for your business and how to make sure yours is the best it can be.
Another common mistake home exterior service companies websites have is weak search engine optimization better known as SEO: A beautifully designed website will do go nowhere if there isn’t traffic being driven to it. If potential customers are not being directed to your business’s page, then it doesn’t matter how fast it loads or how well-designed it is. Creating relevant content is a key component to being discovered on search engines like Google. Relevance comes from quality content that is directed towards clients in need of your specialized services in their local service area. In order to be successful with SEO, you need to have a knowledgeable team behind you that knows the ins and outs of search engine analytics. SOS not only specializes in quality well-designed websites but in SEO services as well
When you partner with Spot On Solutions for website design services, you can be confident that all common website mistakes will be avoided, and that you are getting the most out of your construction company’s page, while also providing the best user experience for your current and potential customers. Don’t lose potential customers by having a less than stellar website call SOS for web design services today.